Most AI still feels, well, artificially intelligent – delivering answers that may be factually accurate, but far from authentic. How often have you asked your device for help only to receive a clunky, generic, robotic response that leaves you more stressed than supported? Samsung’s new Galaxy S25 series is hoping to change all that. Designed with hyper-personalisation at its core, this range of smartphones introduces the first truly ‘human-like AI,’ and is designed to revolutionise how you interact with technology.
By integrating multimodal capabilities – interpreting text, speech, images, and even gestures – the Galaxy S25 creates seamless, natural interactions that feel less like talking to a machine and more like chatting with a personal assistant who truly understands you. From simplifying every day tasks to anticipating your needs, here’s how the Samsung Galaxy S25 hopes to transform your connection with the digital world.
Effortless searches and contextual suggestions
So, you know you have a photo pretending to push the Leaning Tower of Pisa soooomewhere on your phone, but, given that you have taken approximately 765312746 pictures since that Euro Summer of 2019 have no flipping idea how to find it ?
With the Galaxy S25’s multimodal AI, just say something like, “Show me my holiday pictures from Italy,” and voila – your photos appear instantly. Found a cool recipe online that reminds you of that amazing pizza from afore mentioned vacation? Point your phone at it, and it’ll whip up a shopping list for you in seconds.
What about that New Kids on The Block Vegas residency you and your friends promised to check out when for her 45th Birthday? The S25 can suggest saving the date or even sharing the event details with your friends – all with a quick tap. Plus, with the “Circle to Search” feature, pulling up info like a phone number, email, or website from your screen is ridiculously easy. Need to find a specific memory in your gallery? Just ask, and it’ll pop right up.
And, in news that will startle approximately 90% of the male population, the Samsung Galaxy S25 AI functionalities, don’t just just listen – they think ahead. Chatting with a friend about meeting up? Your phone might suggest adding it to your calendar or finding a nearby restaurant with great matcha lattes on the menu.
Your own personal and professional assistant
The Galaxy S25 also comes with Gemini, your personal assistant that’s always on and ready to help. Whether it’s adding a yoga class to your schedule, or queuing up your workout playlist, just ask. Gemini works seamlessly with both Samsung and third-party apps like Spotify and Google Maps, so it’s always a step ahead of your day. *Actual workout not included.
And it’s not just for personal life. Gemini has your back at work too. So you can summarise emails, format notes, or even organise call details with features like Writing Assist and Call Transcript. It’s like having an extra set of hands whenever management swears black and blue there’s no budget to hire.
Creativity at its core
For aspiring influencers – or even amateur Instagrammers who simply love snapping photos or creating content – the Galaxy S25 has you covered. Drawing Assist transforms sketches and image prompts into stunning visuals, while the Generative Edit feature makes editing photos and videos simple and fun. Whether you’re crafting a social media post or creating a mood board, the Galaxy S25’s creative tools unleash your inner artist.
The camera is also equally impressive. With a 50MP ultrawide lens, low-light videos that are crystal-clear, and professional-grade features like Virtual Aperture and Galaxy Log, you’ll have everything you need to capture your #OOTD in stunning detail.
Smart, stylish and super strong
What sets the Galaxy S25 apart is its ability to deliver hyper-personalisation while keeping your data private. The Personal Data Engine securely analyses your habits and preferences directly on your device, ensuring your information stays with you. From reminding you to pick up your favourite coffee to suggesting timely updates via Now Brief, your phone is always one step ahead without compromising your privacy.
Beyond this, the Galaxy S25’s Snapdragon 8 Elite Mobile Platform ensures it can handle anything you throw at it, from streaming your favourite shows to managing multiple apps at once. Its powerful processor keeps everything running smoothly, no matter how demanding your day is.
Finally, not only is the Galaxy S25 designed to perform – it’s built to last. Crafted with titanium and Corning Gorilla Armor 2, it’s tough enough for everyday life while maintaining a sleek, stylish design. Samsung’s commitment to sustainability shines through in the Galaxy S25’s circular design approach, ensuring this phone is as kind to the planet as it is to your lifestyle. With seven years of updates promised, you can count on this phone to stay reliable and secure for years to come.
The Samsung Galaxy S25 Series starts at $1,399 for the base S25 model (256GB) and goes up to $2,749 for the Ultra model (1TB). It is available for preorder from Samsung.com, Telstra, Optus, Vodafone, JB Hi-Fi, Harvey Norman, Amazon, and Office Works.