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Women Love Tech Meets With Shoes Of Prey

Women Love Tech Meets With Shoes Of Prey

It is not a secret, women love shoes. Personally I’m obsessed with them. I can spend hours on my iPad scrolling shos sites and bookmarking my favourite ones. So what happens when a tech girl like me meets a beautiful girl who made her business around shoes? Women Love Tech meets with Shoes Of Prey. I have had the pleasure of interviewing Jodie Fox from Shoes Of Prey, a global, multi-channel retail brand that enables shoppers to design their own shoes online. Let’s discover what makes Jodie a tech-savvy woman. 

Can you give us a little background on your career to date?

I’m a banking and finance lawyer by trade. I practiced for about 3 years before moving into account management at a creative advertising agency for 2 years. It was towards the end of that time that we started Shoes Of Prey.

Tell us about your site

Shoes Of Prey is a website where women can design their very own shoes. They choose the heel height (we have 10 heights from flat through to a 6 inch heel), heel shape (stiletto, wedge, thick), the choose from 170+ materials and many toe shapes and decorations to create their own shoe. We then hand-make the shoes one at a time and ship them to your waiting feet in under 4 weeks.

What makes you aim your site at women?

The average woman buys 13 pairs of shoes per year and shopping habits for women show that they enjoy the process of shopping. Men do not enjoy the process of shopping much less needing to design before purchasing, and have a much lower average purchase rate of shoes per year – so the opportunity is much bigger with women for me.

Have you met some major technology problem when you were creating your business?

Yes – we were the first to do this globally back in October 2009 when we launched, so the entire system had to be custom built.

Would you call yourself a techno-savvy woman? and why?

Haha – I’m not sure – I enjoy technology and know a reasonable amount about it, I co-founded a fashion tech company so for those reasons yes. However, I don’t code very well so I think for that reason perhaps no…

Women Love Tech Meets With Shoes Of Prey

Which kind of smartphone do you have?

iPhone 5S

Name 3 apps you use everyday

Whatsapp, sunrise and instagram

The last picture you pinned on Pinterest?

I hate to admit it but I don’t really use it.

What is your last Facebook’s status update?

Oh this is embarrassing… it’s a konami code easter egg.

Thank you Jodie for your precious time and I wish you all the best with your amazing business online.

Visit Shoes Of Prey

Images courtesy: Jodie & Shoes Of Prey

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Written by Frederique Bros

Frederique Bros is a contributor for Women Love Tech. Frederique, who launched the website, has more than ten years in multimedia, graphic and web design. Born in France, she lives in Sydney with her French Bulldog Oscar.

Comments

  1. This is perfect timing! I just purchase my very first shoes from Shoes of Prey this week and as a result I am going to write about my experiences in a blog post. I have been watching out for these guys since I first heard of them all the way back in 2009. I would love to mention this interview that you had with Jodie in the blog.

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