Young Aussie Twin Sisters Take Over The App Store

By Frederique Bros
on 5 September 2016

24-year-old Aussie twin sisters and law students, Colina and Hripsime, launched their first mobile app, Moji Edit, in July 2016 and have since stormed the featured lists of Apple’s App Store in Australia, USA, Canada and Europe.

Co-founded by Aussie twin sisters Colina and Hripsime Demirdjian, Moji Edit, the most personalised and popular emoji app, has scored over half a million downloads in just over four weeks on the App Store and is still leading ranks in Australia, UK, US and Canada.

Moji Edit mobile app offers its users the opportunity to create their own ultra-personalised emoji to share with friends on social media. Gaining attention from international social media stars, the globally popular app has reached impressive ranks internationally for free utilities, currently ranking #6 in UK, #7 in US, #13 in Australia, #10 in Canada. It also has been featured as Popular Utility App in the US, UK, Australia, Canada, Iceland & Ireland. The UK and Ireland chose Moji Edit to be featured as Hot App of the week when launched. 

“We are very excited about our achievements so far and just so happy to work as a team 24/7, sharing our creativity and cool features via the app with our users. We worked really hard to get Moji Edit where it is now and we are amazed by the popularity of the app in such a short period of time” said Colina.

Just shy from graduating law school, the twin sisters wanted to chase their dream of becoming young entrepreneurs, creating an app that would give users an opportunity to make personalised emojis of themselves, their friends and family members.

“We are extremely humbled with the support from our users. Right now, we are making sure that every decision we make maximises user satisfaction. We are constantly looking for the latest fashion and accessories to feature on the app which has really caught the attention of our users. We wanted to create an app that allows our users to express their personality in a creative way and to provide them the tools to make the closest virtual representation of them self” said Hripsime.

Young Aussie Twin Sisters Take Over The App Store

The twins want to raise awareness of the Moji Edit brand by networking with industry leading partners and delivering new personal experiences through the app.

“We want to collaborate and form partnerships with creative people and companies who can add value to the Moji Edit user experience. The aim is to build and expand the Moji Edit brand through meaningful relationships” said Hripsime.

“We believe that we can target new audiences and bring enriched personal experiences by providing our users with a high level of customisation” said Colina.

Aside from creating an app that has appealed to a global audience, the twins want to ensure that their success motivates young Australian entrepreneurs to follow their dreams, seek guidance when needed and above all, to believe in your capabilities.

“We want to inspire young entrepreneurs to enter the tech industry and believe in their projects and never give up, no matter how hard it may seem. We believe that with hard work and determination, the possibilities are endless” concluded Colina.

The Moji Edit app is available on the App Store for iOS mobile devices only (at this stage) for free download. In-app purchases are also available to unlock different features from AUD$2 to AUD$7. By simply downloading the app, users can directly create their own 2D or 3D emoji without having to sign up. They can choose gender and 1500+ features for skin colour, face shape, hair, eyes, nose and mouth and accessories. 

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