3 Exclusive Things You Didn’t Know About The Iconic

Frederique Bros
on 18 June 2014

Lifestyle is different to everyone else’s but one thing stays true – you should always be the best version of you. This is why, The Iconic with the help of fashion lovers for fashion lovers relooked their brand. Explore their brand new look, and discover the story behind the new icons of fashion. The Iconic believe each and every individual is an icon of fashion in their own way and they strive to deliver the best looks, trends and brands so you can be confident through your own unique, iconic style. So true.

3 exclusive things you didn’t know about the Iconic

1. Their New Site

Today’s icons of fashion deserve a style destination built around their lifestyles. That’s why their new responsive site was designed and built by an in-house team at The Iconic HQ in Sydney. Made by fashion lovers, for fashion lovers.


2. Their New Logo

They carefully crafted their new-look logo to represent their vision and beliefs. It defines their love for fashion and stands for quality, individuality and their appreciation for the finer details. 

3. Their Muse: The model Annal Moore

Q. What’s your hometown? 
A. Sydney, born and raised 

Q. How did you get into modelling?
A. Someone actually scouted me on Facebook, they asked to meet me at the agency and the rest was history!

Q. What are you up to when you’re not modelling?
A. I’m studying journalism at uni, but when I’m not doing that like to go to festivals, go to markets, hang out with friends, drink too much coffee, eat Japanese food, and write!

Q. Which celebrities inspire your style?
A. I wouldn’t really say i have a particular style, my wardrobe is pretty much blue’s and blacks though, I love Erin Wassons style, I don’t like things too overstated but it needs a bit of an edge, a little bit grungy as well.

Shop the latest fashion for women, men and kids on your new favourite app – it’s free!

 The Iconic App

• Shop over 700 brands and 25,000 products right at your fingertips.

• Receive instant alerts (push notifications) about exclusive offers and events.

• View full screen high definition images to see product features in finer detail. 

• Sync and save your account, shopping bag and wishlist to pick up where you left off across all desktop, mobile and tablet devices.

• Share items with friends and family via Facebook, Twitter, Pinterest & AirDrop (iOS7). 

• Save your favourite items to your Wishlist. You’ll never need to search for those must-have items again!

• Checkout with fast, easy and secure payment methods.

• Enjoy a compatible and enhanced experience for the iPad with Retina display.

About The Iconic

The Iconic is Australia’s largest online fashion retailer bringing you the latest fashion from one easy destination. Enjoy free shipping on orders over $50, free returns for 100 days and 3-hour delivery in Sydney & Melbourne.

Images: The Iconic

Related News

More WLT News