Mocha Mousse has dominated our social media feeds – with Pantone’s Colour of the Year celebrating warm, grounding vibes. However (and not to throw literal shade), Pinterest is here to raise the stakes with its 2025 Pinterest Palette – a stunning kaleidoscope of tones inspired by its annual trend predictions. And, ready to influence everything from fashion and beauty to home decor and branding.
A palette powered by data
While Mocha Mousse delivers on the cosy sophistication front, the Pinterest Palette adds variety, vibrancy, and a creative edge. But, it goes beyond basic shades. And, instead also offers a roadmap to the cultural moments, ideas, and aesthetics shaping 2025.
Pinterest’s approach to trendsetting is a mix of art and science. With over half a billion monthly users sharing, saving, and searching, the platform’s insights team uses data-backed trendspotting to identify the colours that are making waves. By analysing search terms like “cherry red fashion” or “soft yellow aesthetics” alongside user saves and engagement patterns, they’ve created a palette that reflects what’s truly resonating with the global Pinterest community.
It’s this fusion of visual search technology, predictive performance data, and cultural intuition that gives the Pinterest Palette its edge. And with an 80% success rate in predicting trends, Pinterest’s colours are as reliable as they are inspiring.
The five colours defining 2025
Each shade in the Pinterest Palette comes with its own personality and purpose, making it easy to see why these hues are destined to dominate in the year ahead. These include;
- Cherry Red. A show-stopper inspired by the Cherry Coded trend, this bold hue is your go-to for making a statement. Whether it’s a knockout outfit, eye-catching nail art, or an accent wall that demands attention, Cherry Red is here to steal the spotlight.
- Butter Yellow. This soft pastel is all about charm and playfulness, drawing inspiration from Fisherman Aesthetic and Surreal Soirees. Its whimsical warmth makes it perfect for everything from cheerful interiors to breezy summer fashion.
- Aura Indigo. A moody, cosmic lilac with a hint of mystique. Borrowing from trends like Sea Witchery and Aura Beauty, Aura Indigo is perfect for dreamy makeup looks, celestial home accessories, or anything with an otherworldly edge.
- Dill Green. Earthy with a tangy twist, this pickle-perfect green is shaking up kitchens, wardrobes, and cocktail menus alike. Inspired by Pickle Fix and Terra Futura, Dill Green is where zest meets sophistication.
- Alpine Oat. The neutral you didn’t know you needed. Inspired by Peak Travel and Moto Boho, Alpine Oat is cosy, chic, and as versatile as your favourite latte. Think layered textures and effortless style.
Bringing the colours to life
While Pantone’s Colour of the Year offers a single mood, the Pinterest Palette delivers an entire spectrum. It’s a toolkit for creatives and brands, offering the flexibility to mix and match hues or focus on one standout shade. From bold campaigns to personal projects, these colours are designed to inspire fresh ideas and lasting impressions.
Unlike fleeting trends, the Pinterest Palette is backed by months of research and real-world engagement. These colours aren’t just predictions – they’re reflections of what people are already gravitating toward, making them a reliable guide for what’s next.
Whether you’re revamping your wardrobe, launching a product, or planning a party, the Pinterest Palette is your muse for 2025. Let Cherry Red add drama to your designs, Butter Yellow infuse warmth, or Alpine Oat bring understated elegance. And don’t forget to pair these hues with Mocha Mousse for a grounded, harmonious look!
