Welcome to Women Love Tech – an award-winning lifestyle technology site. Women Love Tech is passionate about supporting women in STEM. Making technology accessible for everyone by providing great tips, news, reviews, amazing apps & cool gadgets!

Welcome to Women Love Tech – an award-winning lifestyle technology site. Women Love Tech is passionate about supporting women in STEM. Making technology accessible for everyone by providing great tips, news, reviews, amazing apps & cool gadgets!

Pinterest Expands In Australia – One Of Its Fastest Growing Regions

Robyn Foyster Editor
Published on August 18, 2019
Pinterest Expands In Australia – One Of Its Fastest Growing Regions
#Apps #News

Pinterest is clearly taking the Australian advertising market seriously with its first office in Sydney recently opening and a newly appointed team led by Country Manager, Carin Lee-Skelton.

The Asia-Pacific region is one of Pinterest’s fastest-growing areas, with millions of people currently using the platform each month. Incredibly, this number has increased by more than 50% over the past year (June 2018 to June 2019). 

Country Manager for Pinterest in Australia
Carin Lee-Skelton

I’m excited to work closely with businesses of all sizes in Australia and New Zealand to help them reach their audiences on Pinterest. People go on Pinterest to try new things like outfit ideas, recipes, beauty looks, dream trips and even home remodels. As people come to Pinterest full of intent, businesses have a unique opportunity to inspire them to bring their ideas to life.

Carin Lee-Skelton, Country Manager, Pinterest

Pinterest is appealing to businesses to connect with their growing, passionate user base across ANZ at the point when they are considering what to do or buy. 

Since launching its advertising programme in ANZ during 2017, Pinterest has worked with early partners such as Woolworths, Microsoft, Myer and Domain. Local small businesses such as real-u Australia and Koogal are also on Pinterest, using Pinterest platform to increase awareness and sales.

Woolworth on Pinterest

With an office and Sydney based team, Pinterest will be able to work more closely with businesses in Australia and New Zealand across industries such as retail, home, food, fashion, beauty, auto, financial services and tech.

Over the past year, we’ve been meeting growing advertiser demand by scaling our teams where we’ve launched ads such as in Australia and New Zealand, as well as expanding our ads business into new markets. With Carin’s proven industry knowledge and years of experience driving results for brands on Pinterest, we’re looking forward to further developing the opportunities for businesses in Australia and New Zealand with a local team under her leadership.

Jon Kaplan, Global Head of Sales at Pinterest.

Pinterest’s mission is to bring everyone inspiration to create a life they love.  Unlike other platforms where the focus is on others, Pinterest is where people go to focus on themselves. Today more than 300 million people around the world come to Pinterest each month to plan their future—looking for ideas for what to eat for dinner, what products to buy, where to travel and how to decorate their homes.

Interior decoration inspiration on Pinterest
nterior decoration inspiration on Pinterest
Robyn Foyster is an award-winning journalist and former Editor-In-Chief of The Australian Women's Weekly. She is also the owner and publisher of Women Love Tech, Game Changers and The Carousel. Robyn's tech company produced the augmented reality app for Sydney's Vivid Festival in 2018 and the retail app Sweep. She is a speaker and a judge of the Telstra Business Awards and Mumbrella Awards. Robyn is passionate about supporting women in STEM.
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