Ready to plan your next holiday? Alongside, packing three fancy – just in case – frocks that will never leave the suitcase, according to Adyen’s brand-new 2025 Hospitality and Travel Report, Aussies are turning to AI more than ever to book their trips. Forget Lonely Planet! Artificial intelligence is officially the new travel buddy, helping us find destinations, snag last-minute deals, and craft dream itineraries without breaking a sweat.
Here’s the scoop: 28% of Australian travellers now use AI to book holidays — that’s a whopping 73% jump from just last year. And, if you think AI is just for the young tech-savvy crowd, think again. Australian Boomers are leading the charge with a staggering 106% increase year-on-year. Seems like everyone, from Gen Z to grandparents, is embracing a little help from the robots when it comes to packing their bags.
And, the Travel and AI averages are impressive. In fact, 71% of Aussies agree that Artificial Intelligence delivers travel inspiration faster than any other method. And 60% of Boomers say it helps them cut through the noise of endless ads on social media, making the whole planning process way less stressful. Whether you’re plotting a cosy weekend getaway or a globe-trotting adventure, AI’s got your back, making trip planning quicker, easier, and dare we say, more fun.
But, the hospitality industry isn’t just sitting back watching this tech takeover unfold — they’re gearing up for the AI revolution too. Nearly half (47%) of Australian hospitality leaders believe AI-powered search tools will completely change how travellers book their stays in 2025 and beyond. Another 47% reckon personalised automation will redefine the guest experience, meaning your next hotel stay could feel tailor-made just for you thanks to AI magic.
Beyond research, AI is shaking things up all the way through to checkout, helping hotels and booking sites offer dynamic pricing, personalised deals, and super-smooth payments. Plus, with more bookings happening online, AI is playing superhero by spotting and stopping payment fraud in real time – a growing concern with 39% of Australian accommodation providers reporting an increase in fraud attempts.
Now, we all want holiday fun, not holiday fraud, right? That’s why hospitality businesses are leaning into AI not just for convenience but for safety too. “Guests expect every step, from discovery to payment, to be effortless and secure,” says Fisher from Adyen. And that’s exactly what AI is delivering – blending smart personalisation with top-notch security so you can book your trip with peace of mind.
So, what does all this mean for you, the holidaymaker? Basically, whether you’re a tech newbie or an AI aficionado, the future of travel planning looks faster, smarter, and more personalised. Forget endless scrolling and second-guessing; AI is here to inspire, organise, and secure your next adventure – all at the click of a button.
The days of juggling multiple tabs, comparing countless options, and worrying about online payment security are fading. Instead, picture a world where your digital travel assistant knows your preferences, finds the best deals, keeps your details safe, and even spots sneaky fraudsters before they can ruin your plans.
So, next time you start dreaming about your getaway, why not let AI take the reins? From Gen Z globetrotters to savvy Boomers, it’s clear that AI isn’t just a buzzword – it’s the travel companion you didn’t know you needed.
If you want to dive deeper into all the AI travel trends shaking up the industry, you can check out the full Adyen 2025 Hospitality and Travel Report online.
Now, where are you thinking of going next? Maybe AI can help you get there faster than ever before
