As if the ‘90s were ever going to go out of style! With Clueless turning the big 3-0 this year, it seems Aussies are having a major fashion flashback. According to fresh eBay Australia data, we’re all basically living our best Cher Horowitz lives again – complete with plaid skirts, mini backpacks, and an unapologetic love for knee-high socks. In fact, searches for “Clueless” have jumped by nearly a third (32%) since the start of 2025. Clearly, the world is still totally buggin’ over this movie’s killer wardrobe. But, before you think it’s all yellow tartan suits and “whatever” hand gestures, there’s more to this ‘90s comeback than meets the eye.
Babydoll dresses are so necessary.
Searches for “90s babydoll dress” have skyrocketed by over 65% – which makes sense because these floaty little numbers are basically the fashion equivalent of a flirty hair flip. Whether you’re pairing them with chunky Mary Janes or going grunge with combat boots, the babydoll is back and it’s making everyone look like they just stepped out of a Beverly Hills house party.
Collectables? I totally paused.
For the movie buffs, “Clueless Funko Pop” searches have more than doubled (125%). Because if you can’t have a rotating closet IRL, at least you can have a mini Cher and Dionne sitting on your desk judging your outfit choices.
The ‘90s aren’t just back – they never left.
Over the past year, eBay has seen ‘90s fashion’ searches climb by nearly 30%. From TikTok trends to themed parties, Aussies are leaning into the fearless, playful spirit of the decade that gave us slip dresses, spaghetti straps, and the phrase “surf the crimson wave” (you know the one). According to eBay’s State of Collectables 2025 Report, nearly 80% of shoppers admit their favourite movies inspire their wardrobe. Translation? We’re still taking style cues from a high schooler who thought a first date at the mall was peak romance.
Anne-Marie Cheney, eBay Australia’s Fashion Lead, puts it perfectly: “Thirty years on, the fashion from Clueless is less of a costume and more of a masterclass in personal style. We’re seeing Aussies use eBay to reinterpret these iconic ‘90s looks for today. They’re hunting for unique, pre-loved blazers, babydoll dresses, and vintage accessories to build a look that’s totally their own. Paying full retail for a fleeting trend? As if!”
Honestly, she’s right. Why buy new when you can channel Cher’s wardrobe and be a friend to the planet? It’s the perfect example of circular fashion – tapping into a major cultural moment without looking like you’re wearing a “costume” for a decade you weren’t even alive for.
Luckily, eBay is here to make all your Clueless shopping dreams come true. Their dedicated Clueless page is basically a curated closet montage: check blazers, faux fur hats, headbands – everything you need to put together a look that says, “I’m totally in control of my life… well, except maybe my driving test.”
Because good style should never be a full-on Monet (gorgeous from far away, messy up close), and with eBay’s treasure trove of pre-loved finds, you can look like a Beverly Hills queen without spending Rodeo Drive money. Now that’s what we call a makeover worthy of a standing ovation.
