Exciting news for beauty lovers! While Mecca has never required to lure us in with its supreme offerings of all things gloss and glam, their latest partnership with global payment platform Adyen promises to make your shopping as safer than ever (and as smooth as your skin after being doused in Drunk Elephant serums!)
A very pretty payment partnership
Mecca has been a master of the beauty and retail scene in Australia and New Zealand for 27 years. With over four million customers flocking to their 110+ stores and online platform every year. Making it’s no surprise that the business founded by original boss babe Jo Horgan needed a partner who could keep up with their fast-paced, ever-growing community. Enter Adyen, the payment platform trusted by some of the world’s biggest brands. And, a partnership that promises to truly solidify the beauty store’s status as an stalwart in the online shopping space, according to Michael Hobsbawn, Mecca’s Chief Technology Officer.
“Customers truly are at the heart of our business,” he says. “By the time a customer has chosen their products and made their way to checkout – either online or in-store – the last thing we want them to experience is a technology glitch or an unnecessary complication that takes up their time. Adyen has helped us to create a simple and reliable payment solution for our customers that can scale with us as we continue to grow and our customers’ needs change.”
What does this mean for beauty buffs?
Adyen’s Unified Commerce and Pay-by-Link technology are now at Mecca’s disposal. This means seamless payment experiences whether you’re shopping online or in-store. Imagine capturing payment transactions and shopper insights in real-time, all in one place. This tech wizardry allows Mecca to offer you personalised, cross-channel experiences and get valuable insights into what makes you happy, ensuring every interaction is special.
Plus, with Pay-by-Link, you have the freedom to pay however you want, wherever you are in the store. No more waiting in long queues or dealing with clunky payment systems. It’s all about convenience and flexibility.
Scrubs, serums and online safety
With the rise in online shopping, security is naturally a top priority. In fact, Adyen’s 2023 Retail Report revealed that 61% of Australians worry about fraud when shopping online, and 32% are hesitant to try new payment methods because of these concerns. But fear not! Adyen’s top-notch security features ensure your data is protected. Michael Hobsbawn reassures us, “Nothing is more important than protecting our customers’ data, and so we’re always looking at new ways to strengthen our systems against fraudulent transactions.”
Hayley Fisher, Adyen’s Australia & New Zealand Country Manager, sums it up perfectly: “As retailers continue to seek ways to personalise their customer experience, the payment process becomes an important consideration as it serves as a pivotal touchpoint where customer satisfaction and brand loyalty are solidified. By consolidating transactions into a singular view, not only do we enhance operational efficiencies, but we also gain rapid and invaluable insights. At Adyen, we are excited to collaborate with Mecca, empowering them to craft seamless experiences for their customers both online and in-store, all the while bolstering brand protection in an era marked by increasing fraud risks.”
