Forget Post Its and highlighters! Artificial Intelligence continues to play a crucial role in streamlining processes. Offering an opportunity to enhance productivity and foster creativity in both our personal lives and our professional ones. And, unsurprisingly, tech brands are often at the fore of this innovation.
Leading the charge in integrating AI into their platforms to revolutionise office life are Zoom, Adobe and Canva. Who have all recently spotlighted the way they can leverage AI at work to empower users and simplify complex tasks.
Zoom zooms in on AI
Zoom, famed for its video communication solutions, recently introduced Zoom Workplace. An AI-powered collaboration platform designed to reimagine team work, facilitate connections and boost productivity. This innovative platform incorporates 40 new features, including Zoom AI Companion enhancements, to enhance the user experience and drive efficiency.
One of the stand out features of Zoom Workplace is the AI Companion, an intelligent digital assistant embedded across the platform. For example, with Ask AI Companion, users can stream line their workday by gathering, synthesising and sharing information from various sources. Including Zoom Meetings, Team Chat and email. This feature simplifies tasks such as meeting preparation, agenda drafts, and summarising chat threads. To ultimately empower users to focus on meaningful collaboration.
Zoom Phone now also boasts AI Companion capabilities, enabling users to optimise call experiences. Post-call summaries, voice mail prioritisation, and voice mail task extraction functionalities enhance communication efficiency, ensuring that important information is not missed during conversations.
Finally, AI Companion extends its support to Team Chat and Whiteboard functionalities, offering smart scheduling, multilingual support, and simplified ideation processes. By automating scheduling tasks and facilitating real time collaboration, Zoom Workplace fosters seamless team work and creativity among users.
All about Adobe and AI
At last month’s Adobe Summit 2024, Adobe unveiled the “Future of Customer Experience Management (CXM) in the Age of Generative AI”. Outlining its vision to deliver major Artificial Intelligence innovations across Adobe Experience Cloud and Adobe Creative Cloud. And bringing together customer data, content and journeys with natively integrated generative AI and real time insights.
Examples of Adobe’s influence across the integration of AI at work, include the Adobe Experience Platform AI Assistant. Which provides a conversational interface that can answer technical questions and will automate tasks, simulate outcomes and generate audiences and journeys across applications. And, the introduction of the Structure Reference in Adobe Firefly – its generative AI model for commercial use. This feature revolutionises the creative process by essentially enabling users to apply the structure of existing images to newly generated ones effortlessly.
Structure Reference empowers users to redesign rooms, transform children’s drawings into realistic images (below) and even colourise black and white visuals with ease. By leveraging existing image structures, creators can unleash their imagination and produce high quality content efficiently.
Combined with Adobe’s Style Reference capability, Structure Reference offers unparalleled creative control. Users can mirror both the structure and style of reference images, enable quick ideation and realise artistic visions.
Canva crashes the AI party
As Women Love Tech recently reported, popular digital design service Canva (in the news this week for securing one of the biggest secondary shares deals in history) marked its impressive 10-year milestone with a monumental collaboration with the ever-evolving realm of Artificial Intelligence. The brand introduced a suite of AI products, committed to reshaping the landscape of visual communication. Namely, its groundbreaking Magic Studio functionality, which featured a host of cutting-edge AI functionalities
Magic Studio, tailored for the vast majority lacking complex design training, focused on simplifying the intricacies of design. This launch heralded a new era for Canva, empowering over 150 million individuals and businesses to achieve their creative goals seamlessly.
Some of the remarkable features introduced in Magic Studio include:
- Magic Switch: A revolutionary tool that effortlessly transforms designs into various formats with a single click. Thereby streamlining the translation process into multiple languages.
- Magic Media: Leveraging text-to-image and text-to-video functionalities, this feature enables users to convert text into captivating visuals with ease.
- Magic Design: Empowering users to transform prompts or existing media into fully designed videos, presentations, and more, accelerating the creative process.
- Brand Voice: Canva’s Magic Write copywriting assistant, now upgraded, crafts content in the brand’s unique tone of voice. Ensuring consistent messaging as a result.
- Magic Morph: Instantly transforms words and shapes into vibrant colours, textures and styles with a simple prompt.
- Magic Grab and Expand: Finally, innovative tools that enable precise selection and manipulation of subjects within photos, expanding creative possibilities.
Microsoft Copilot makes its mark
Finally, Microsoft announced its entry into the generative AI space through Copilot. With 70% of the users of the technology claiming it helped them be more productive at work. 68% saying it improved the quality of their work. And, 52% revealing it helped them focus on more satisfying work. With advanced multimodal features that allow it to understand the context of your request and transparency around its sources, Copilot can be an invaluable tool across a range of industries and professions. For example, you can upskill and use it to educate yourself with Continued Professional Development. Draft professional emails tailored to your clients. And even generate creative visual assets – such as images designs and logos. As a bonus, it seamlessly integrates with Microsoft 365 applications like Word, PowerPoint, Excel, OneNote, and Outlook.
