Apple Watch: The Most Personal (& Intimate) Smart Watch Yet…

The Apple Watch is designed around intuitive functionality and simple gestures – such as zooming and panning – from the moment you wake the display face (with a simple raise of your wrist), you’ll be super comfy using the Apple Watch. The OS feels fresh, but it’s visually reminiscent of what you’re used to from Apple so it comes naturally, in an Apple kind of way! Display and arrangement of Apps is simple and sensical and nav is fluid and responsive. You might wonder how you can read such a small display? Well, Apple has innovated to cater for this too (of course) with a new typeface to maximise legibility.

A Digital Crown: The Pièce de Résistance

While breaking all barriers of technological design and innovation, Apple has been inspired by traditional time pieces with the Digital Crown on the Apple Watch as this device’s bespoke input device. On mechanical watches, the crown has historically been used to set the time and date, and to wind the mainspring. Apple has re-imagined this tiny feature as a versatile tool that answers the fundamental challenge of how to magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But turning the Digital Crown allows you to navigate nimbly and precisely, without obstructing your view. You can zoom in and out of photos, quickly scroll through lists, input data, or press it like a button to return to the Home screen. It might be the tiniest little characteristic, but it’s integral to the experience of the Apple Watch.

Clear As Crystal

We love a good pixel density and they don’t come much higher than the Retina display on the Apple Watch. It makes numbers and text crystal clear and easy to read at a glance – even when you’re on the move. Pics and graphics render with intense clarity and contrast – even the hair-thin second hand on the watch face is seen in stunning clarity. But never fear, this display is also extremely energy efficient – critical obviously for a device you wear and interact with all day everyday. Then there’s the sapphire – on most Apple Watch models, the display is laminated to a machined and polished single crystal of sapphire. Next to diamond, it’s the hardest transparent material. On models in the Sport collection, protection is provided by strengthened Ion-X glass. Yep, impressive. 

It’s a Super-Sensitive Type

All Apple products are sensitive to touch, but in addition to recognising touch, the Apple Watch senses force, adding a new dimension to the user interface. Apple Watch innovation has literally given technology a ‘more human touch’. Using tiny little electrodes around the flexible Retina display, Force Touch can distinguish between a light tap and a deep press and the difference triggers a range of contextually specific controls. Pressing firmly, for example, throws up additional controls in Apps like Messages, Music and Calendar. Maybe you want to pause music, end a workout, search for an address in Maps or just see a different face? No problem, Force Touch allows this and is the most significant development in new sensing capability since Multi-Touch.

Talks To You In Touch

Alert Me (With A Tap)