Perfect Hair While You Work Out? That’s What Happened When Tech Met Dry Shampoo

While skin-centric serums are often at the forefront of beauty tech  the bosses of dry shampoo, Batiste, are proving that there’s still the opportunity to innovate in the haircare space 

The renowned brand, Australia’s number one choice, recently launched two groundbreaking products: Batiste 24H Active and Batiste 24H Fresh. A duo of tress-to-impress offerings powered by smart technology, designed to keep your hair fresh for up to 24 hours.

How does dry shampoo generally work?

Dry shampoo has long been hailed as a lifesaver for those moments when washing your hair isn’t an option. Traditionally, dry shampoo works by absorbing excess oil and impurities from the scalp. Refreshing your locks and giving the appearance of freshly washed hair without the need for water. However, Batiste has taken this concept to the next level with their innovative formulations.

THE Batiste 24H Active and Batiste 24H Fresh are available at Woolworths and Chemist Warehouse. RRP $17.10

What makes Batiste 24H Active different?

Every put off Pilates, because your hair washing routine doesn’t quite co-ordinate with your gym schedule? Batiste 24H Active officially renders all such excuses nill and void, by introducing revolutionary sweat-activated technology to the world of dry shampoo. The groundbreaking formula of their new 24 H Active Spray doesn’t just absorb oil; it actively absorbs sweat. Ensuring that you can walk out of the gym or any intense workout session with hair that looks and smells freshly washed. The smart fragrance technology in Batiste 24H Active also releases invigorating notes of green apple, pineapple, pear and nectarine. To keep you feeling and smelling fresh longer after your last dead lift

Three reasons you should try 24H Fresh

Have a habit of playing with your hair. Similarly, Batiste 24H Fresh is powered by the same “smart fragrance” technology. Releasing bursts of freshness whenever you run your hands through your strands. Whether you’re rushing from your desk to a date or in need of an on-the-go spruce, this innovative dry shampoo has you covered. Its smart fragrance technology neutralises odours, leaves behind the delightful scent of freshly washed hair, with hints of berries and red fruits, and ensures your locks look fresh. So should you be flicking your locks as you flirt, this product should definitely help your game!

Marie-Antoinette Issa: Marie-Antoinette Issa is a contributor for Women Love Tech and The Carousel. She has worked across news and women's lifestyle magazines and websites including Cosmopolitan, Cleo, Madison, The Urban List and Daily Mail, I Quit Sugar and Huffington Post.

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