The Coca-Cola and Star Wars Refresh Your Galaxy AR Experience is turning your next soft drink into a portal to a galaxy far, far away.
This week, Australian fans can crack open a limited-edition coke can as part of a new campaign with Disney celebrating the legacy of Star Wars. And, use it to launch a hologram of their own. It’s all part of the newly released “Coca-Cola x Star Wars: Refresh Your Galaxy” collection, which brings together 21 collectible can and bottle designs featuring beloved characters across the franchise’s past, present and future. Think Darth Vader, Yoda, Leia, Luke, Grogu, Rey, and yes, even The Mandalorian.
Butm while the packaging may be collectible, the real star of the campaign lies in its augmented reality (AR) twist. From 1 August, scanning a QR code on selected cans or Coca-Cola advertisements will unlock a futuristic Star Wars-style hologram experience. And, allows fans to record a personal message that mirrors the franchise’s iconic communication style.
In other words: remember Princess Leia’s legendary “Help me, Obi-Wan Kenobi” message? Now you can recreate the magic yourself.
“We’re always looking for fresh, fun ways to bring fans closer to the things they love,” says Martyn Ferguson, Senior Director of Marketing at The Coca-Cola Company Australia and New Zealand. “What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate their fandom. Whether you’re collecting cans or sharing hologram messages, it’s all about embracing the stories and characters that unite us.”
The campaign marks a major moment for lifestyle tech. And, brings an unexpected – but undeniably fun – AR experience into the everyday world of fast-moving consumer goods. . Users don’t even need headsets or expensive hardware – the hologram function works entirely on mobile. It offers a seamless social sharing experience, letting fans easily play, record and send Star Wars-style holographic messages.
The experience is part of a broader trend of turning physical products into digital gateways. One where a drink label, sneaker box, or toy packaging becomes an entry point for more immersive, tech-driven storytelling.
Mindy Hamilton, SVP of Global Marketing Partnerships at The Walt Disney Company, says this collaboration puts fandom front and centre. “Star Wars is a powerful cultural force around the world. With millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
The cans and bottles – produced in Australia – are divided into two product tiers. Classic Coca-Cola includes characters like The Mandalorian, Boba Fett, Queen Amidala, and Kylo Ren. The Zero Sugar range features legacy favourites such as Chewbacca, R2-D2, C-3PO, Luke Skywalker, Han Solo and Grogu.
The local launch is part of a wider global rollout across North America, Europe, Asia Pacific and Latin America. And, whether you’re a collector, cosplayer, or just a casual fan with a thirst for nostalgia, this campaign brings a bit of sci-fi sparkle into your everyday routine. No lightsaber required.
To create your own hologram message, or learn more about the experience, visit: www.coca-cola.com/au
The force is strong with this one – but it’s only here for a limited time.