The Tech Brand Behind Every Single One of These Oscars Hair ‘Dos (… And How You Can DIY)

Dyson’s hair devices are as iconic as their vacuum cleaners – with a reputation for innovation and invention. And, to prove once and for all that tech has truly moved beyond its computer-only clichés, these stylists revealed how they used Dyson hair devices to style the tresses of four of Hollywood’s biggest stars and create the best Oscars hair of 2025

1. Selena Gomez

HAIR IN THE HANDS OF: Renato Campora

INSPIRATION: “I was inspired by the silhouette of the dress and jewellery. Channeling the timeless elegance of Hollywood glamour movie star. A deep side part and polished pin curls exuded sophistication and elegance.”

PRODUCT STEP-BY-STEP BREAKDOWN:  

1. To prep Selena Gomez’s hair during award season, Joico Defy Damage Protective Shampoo and Conditioner are my go-to hair care products. They leave her hair incredibly clean and moisturized. 
2. Next, I love giving Selena a three-minute all-over hair massage with Joico Defy Damage KBOND20 Power Masque. This is great for added bond-building and hydration. 
3. Now that Selena’s hair is prepped and clean, I section off a deep side part. On damp hair, I apply both Joico JoiWhip Firm Hold Design Foam and Joico Dream Blowout Thermal Protection Creme, then rake them through from roots to ends. The combination of the Joico products and Dyson hair tools is a powerful combination that allows for a quick, round-brush blowout using the Dyson Supersonic Professional Hair Dryer at high heat and high air flow settings. My goal is to achieve full, lush, bouncy, shiny, and healthy-looking hair.
4. Next, in larger sections, I spray Joico Heat Hero Glossing Thermal Protector and flat iron the hair with the Dyson Corral styler straightener at medium heat settings to smooth out any remaining flyaways and add extra shine. Next, I create curl-like waves in 2-inch sections at the ends. Roll up and pin the ends and keep roots flat to the head to set.
5. After about 15 minutes of cooling, I finish with an all-over mist of Joico Humidity Blocker + Protective Finishing Spray. Once the hair is ready, I brush it out and spray each section inward with Joico Power Spray Fast-Drying Finishing Spray for long-lasting brilliance, shine, and beauty.

2. Demi Moore

HAIR IN THE HANDS OF: Dimitris Giannetos

INSPIRATION: “I was inspired by Demi’s beautiful Armani dress. And, wanted her hair to be glamorous, timeless, and powerful like her personality. I referenced an iconic photoshoot Demi did for the cover of Vogue Magazine in the early 2000s by Mario Testino.”

PRODUCT STEP-BY-STEP BREAKDOWN:  

1. Start on towel dried hair, prepped the hair by spraying the Moroccanoil Root Boost  for added volume at the root. Then, spray with Moroccanoil Perfect Defense Heat Protectant and brush through.
2. Then use the Dyson Supersonic Professional Hair Dryer at high heat and high air flow settings to give a fresh blowout. 
3. Follow by curling the hair with the Dyson Corrale styler straightener at medium heat settings and set every section. 
4. Once you set everything, brush out your hair and spray it with Moroccanoil Luminous Hairspray Strong for a lush and glamorous finish.

3. Zoe Saldana

HAIR IN THE HANDS OF: Mara Roszak

INSPIRATION: “Zoe’s soft flowing waves were inspired by the movement in her gorgeous YSL custom gown.”

PRODUCT STEP-BY-STEP BREAKDOWN:  

1. Start by applying RŌZ Root Lift Spray to roots & Air Thickening Spray to damp mid-lengths and ends, with one pump of RŌZ Santa Lucia Styling Oil on ends for heat protection before blowing drying with the Dyson Supersonic Professional Hair Dryer at high heat and high air flow settings.
2. Then, set the hair in pin curls and spritz a thin layer of RŌZ Air Thickening Spray over the top and use the Dyson Supersonic with Diffuser attachment at high heat and high air flow to gently seal in the style and hold. Once pin curls are set, carefully remove the pins and gently brush the hair out. Then, add a couple of rows of Covet and Mane Brunette Extensions in Portofino and Dubai to add fullness.
3. Using a 1-inch and a 1 ¼-inch curling iron, curl sections of the hair, alternating between the two-barrel sizes and rotating the direction of the curls to create a soft, natural look.
4. To finish, add one pump of RŌZ Santa Lucia Styling Oil, running it through the mid-lengths and ends of the hair to add shine and a subtle, piecey texture.

4. Emma Stone

HAIR IN THE HANDS OF: Mara Roszak

INSPIRATION: 1920s/30s inspired Finger Waves 

PRODUCT STEP-BY-STEP BREAKDOWN:  

1. To achieve Emma Stone’s 1920s-30s inspired fingerwave hairstyle, start by creating a precise side part using a rattail comb, aligning it with the arch of the eyebrow. 
2. Then, use the Dyson Supersonic Professional Hair Dryer at high heat and high air flow settings to dry hair smooth.
3. Generously apply RŌZ Evergreen Style Cream throughout her hair to sculpt, smooth and add medium hold. 
4. Then, use a fine-tooth comb to create that “S wave” shape. 
5. As a final touch, lightly mist the hair with hairspray and use the Dyson Supersonic Professional Hair Dryer at low heat and low air flow settings to seal the style. This created a protective barrier that helped shield the hair from humidity and keep waves in place for the evening.