If you thought gaming and skin care were worlds apart, think again. La Roche-Posay, the world’s number one dermatologist-recommended skin care brand, is merging the two in a bold, totally unexpected way with Gaming for Cause – a 24-hour livestream event dedicated to raising awareness for skin cancer prevention. Kicking off at midnight AEST this Saturday, 20 September, the event promises a whirlwind of epic gameplay, celebrity gamer energy, and a serious message about protecting your skin.
Australia isn’t exactly winning any awards when it comes to sun safety – our sun is fierce, and our skin cancer rates are among the highest in the world. Yet, shockingly, less than one-third of Aussies slap on sunscreen year-round. La Roche-Posay is determined to change that, and what better way to reach the next generation than through gaming? By teaming up with global gaming icons, they’re using platforms like Twitch and YouTube to educate, entertain, and empower viewers to take skin health seriously – all while watching some seriously impressive gaming skills in action.
At the head of this gaming crusade is none other than Tyler “Ninja” Blevins, the global gaming superstar with 74 million fans and a two-time melanoma survivor. Ninja brings not only unmatched gaming prowess but also authenticity and heart to the campaign, reminding everyone that skin cancer prevention is no game – it’s life-saving. He’ll kick things off at midnight, setting the stage for a global audience to engage, donate, and learn.
From 11AM to 2PM AEST, Aussie gamers take the reins, bringing local flair to the cause. Melbourne’s own Vindooly will charm fans with his viral content, while Fasffy – Team Liquid streamer extraordinaire – pairs her gameplay with cosplay magic. Jackson Field, a YouTube powerhouse with over 2 million subscribers, and BoaRoo, a rising Twitch Partner known for her cosy, community-focused streams, complete the lineup. Together, they’ll battle it out in PEAK, a co-op climbing game, raising funds for the Melanoma Institute of Australia (MIA). Every head-to-head match is more than just a game – it’s a chance to save lives.
And the stakes are high: the global fundraising goal is a jaw-dropping $250,000, with 100% of donations from the Australian stream going directly to MIA. Every contribution helps fund critical mole checks and awareness programs, translating pixels and gameplay into real-world impact.
La Roche-Posay isn’t new to this fight. Founded in 1975 by a pharmacist, the brand has spent decades developing sensitive-skin-friendly formulations using its exclusive thermal water – rich in antioxidants and soothing properties. The Gaming for Cause initiative is an extension of its “Save Your Skin” mission, proving that skin care awareness doesn’t have to stay in the realm of serums and creams – it can go viral, live-streamed, and utterly unmissable.
What makes this event so exciting, beyond the gaming battles, is its genuine interactivity. Viewers can tune in, learn about sun safety, ask questions, and even fundraise in real time. It’s an educational experience wrapped in an adrenaline-packed, visually dazzling livestream – a reminder that taking care of your skin can be as engaging as your favourite video game.
So whether you’re a skin care obsessive, a gaming geek, or someone who simply wants to support a meaningful cause, Gaming for Cause is your cue to press start. Grab your sunscreen, settle in front of your screen, and join Ninja, Vindooly, Fasffy, Jackson Field, BoaRoo, and countless others in a marathon stream for a mission that truly matters.