We all know that we spend masses of time on our mobile phones. But did you know, according to new data from Hootsuite and We Are Social, Aussie’s spent a cumulative 9.04 billion hours on their mobiles in 2020.
Other fascinating insights into our behaviour includes the fact 3 in 4 internet users (aged 16-64) played video games for almost one hour per day and other trends saw music streaming and popular apps skyrocket in popularity.
Key stats and trends from Hootsuite & We Are Social’s Digital 2021 Report:
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YouTube took top spot as Australia’s favourite social media platform, with 78.2% of Aussies using it in the past month. Facebook closely followed at 77.7%, followed by Facebook Messenger (65.4%), Instagram (55.3%), Whatsapp (38.8%), Twitter (30.2%), and Snapchat (29.3%).
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Aussies spent 6 hrs 13 mins on the internet per day in 2020, 3 hrs and 30 mins watching television, 1 hr and 46 mins using social media and 1 hr and 22 mins listening to music streaming services.
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Zoom was the most downloaded mobile app in 2020, which was hardly a surprise to anyone.
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The average Aussie TikToker is scrolling on average 16.8 hours per month, in comparison to the average Aussie Netflix user, who watches on average only 5.3 hours per month.
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Online shopping became the mall of the future, with 79.2% of Aussie’s visiting an online retail site in the past month, and 74.9% making a purchase, despite various lockdowns lifting.
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Kicking home cooking to the curb, 45.3% of Aussie’s are using online food delivery services on a monthly basis.
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3 in 4 internet users (aged 16-64) played video games for almost one hour per day, with 51% playing on smartphones, 23% on tablets, 32% on gaming consoles, and 35% on laptops or desktops.
- We downloaded 830 million apps last year in Australia alone.