If you’re currently using an anti-ageing eye serum you probably already know. But, for everyone else who has wondered where the word podcast actually comes from, spoiler: it has nothing to do with peas! The now-everyday term (this week celebrating 20 years old!) is a mash-up of iPod and broadcast. And, was coined back when Apple’s iconic music player was the coolest thing in your pocket.
In fact, it was June 2005, that the late Steve Jobs stood on stage at Apple’s Worldwide Developers Conference and boldly declared, “Podcasting is the next generation of radio.” It sounded niche at the time. Cute, even. Fast forward to now, and there are over five million podcasts across 175 countries. That’s a lot of talking.
What began as “audioblogs” for the tech-curious has evolved into a booming industry for storytellers, teachers, comedians, therapists, CEOs and your opinionated friend who definitely thinks you should listen to her relationship advice podcast (she has three episodes and a Canva-made cover). But, Apple was the first major platform to fully embrace podcasting. And, gave creators a free, democratic way to broadcast their voice before social media made it visual.
And here’s the twist: even though there are millions of podcasts today, most don’t make it past episode 10. It turns out, talking is easy. Showing up every week, editing, uploading, promoting and actually offering something valuable? That’s the marathon part. That’s also the opportunity. Because while many shows burn out, the ones that go niche and stay consistent win.
That’s why 2025 might just be the perfect time to start your own podcast. The space isn’t nearly as saturated as people think – it’s just cluttered with the audio equivalent of half-written blog posts. If you’ve got a distinct voice and a message that serves a specific audience (we’re looking at you, female founders, tech-savvy mums and mid-career switchers), this is your time.
Need inspiration? Look no further than Game Changers. Given that it was created by Women Love Tech’s own Robyn Foyster we may be a little biased. But, this homegrown video podcast – which shines a spotlight on trailblazing entrepreneurs and leaders who are rewriting the rules – is truly one of our favourites.
Whether it’s Gemma Acton’s moving chat with Deborah Thomas, CEO of Camp Quality, or Edwina Bartholomew’s conversation with Afterpay co-founder Nick Molnar, each interview unpacks the people behind the pod – the pivots, risks and moments of doubt that shaped their journeys – and proves audio storytelling still packs serious punch . If you’re into startup wisdom with a side of real talk, don’t miss Naomi Simson (of RedBalloon and Shark Tank fame) opening up to Sarah Harris about what really makes her tick.
It is these exact types of interviews that highlight why podcasting is still such a powerful platform. It’s raw, human and intimate. You can multitask while listening (ahem, folding laundry or walking the dog), but the impact often lingers long after the episode ends. It’s a space where stories feel personal, even when the audience is global.