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Home Guides How To

Focus: Instagram’s New Camera Format In Stories

Robyn Foyster by Robyn Foyster
17 September 2023
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If you love Instagram then you are going to enjoy this new feature.

Instagram is launching a new camera format on Stories that gives you high-quality, artistic photos of you and your friends: Focus.

Focus lets you take professional-looking portraits right from your Instagram camera.

When you take a photo or video of someone in the Focus format, their face will stay focused while the background subtly blurs, making the photo look polished and beautiful. 

This is basically like the new iPhone focus tool, so it’s pretty cool.

Along with Focus, Instagram is also launching the @mention sticker (on iOS only) as another new way to tag friends in Stories.

How it Works
Focus Camera Format

When you open the camera, you’ll see “Focus” between “Boomerang” and “Superzoom” under the record button.

“Focus” and then find the face of a friend or switch to front-facing camera to take selfie.

As soon as there’s someone in the shot, you’ll notice the person stays crisp while the background subtly blurs.

Tap to take a photo or press and hold to record a video.

As always, you can add creative tools like filters, stickers and text to your portrait photo or video before sending to your friends on Instagram Direct or adding to your story.

@mention sticker

Swipe right from feed or tap the icon on the top left to open the camera

Capture a photo or video, and you should see a smiley face icon at the top, next to the drawing and text tools

Tap the smiley face icon or swipe up

Tap the sticker marked @MENTION

Type the account name you’d like to mention (once you begin typing an account name, recommended accounts will pop up).

Tags: Instagram
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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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