Focus: Instagram’s New Camera Format In Stories

Instagram’s New Camera Format In Stories

If you love Instagram then you are going to enjoy this new feature.

Instagram is launching a new camera format on Stories that gives you high-quality, artistic photos of you and your friends: Focus.

Focus lets you take professional-looking portraits right from your Instagram camera.

When you take a photo or video of someone in the Focus format, their face will stay focused while the background subtly blurs, making the photo look polished and beautiful. 

This is basically like the new iPhone focus tool, so it’s pretty cool.

Along with Focus, Instagram is also launching the @mention sticker (on iOS only) as another new way to tag friends in Stories.

mention instagram

How it Works
Focus Camera Format

When you open the camera, you’ll see “Focus” between “Boomerang” and “Superzoom” under the record button.

“Focus” and then find the face of a friend or switch to front-facing camera to take selfie.

As soon as there’s someone in the shot, you’ll notice the person stays crisp while the background subtly blurs.

Tap to take a photo or press and hold to record a video.

As always, you can add creative tools like filters, stickers and text to your portrait photo or video before sending to your friends on Instagram Direct or adding to your story.

@mention sticker

Swipe right from feed or tap the icon on the top left to open the camera

Capture a photo or video, and you should see a smiley face icon at the top, next to the drawing and text tools

Tap the smiley face icon or swipe up

Tap the sticker marked @MENTION

Type the account name you’d like to mention (once you begin typing an account name, recommended accounts will pop up).

Robyn Foyster
Robyn Foyster is the owner and publisher of Women Love Tech. She is CEO of AR Tech and helped develop it new shopping app Sweep. An award-winning journalist and former Editor-In-Chief of The Australian Women's Weekly. She is also the owner and publisher of and Robyn runs her own media business, Foyster Media. She was a judge of the 2018 & 2017 Telstra Business Awards. CEO of AR Tech and helped develop the Sweep app.


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