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Women Love Tech
Home Lifestyle Beauty & Fashion

Lancôme Virtual Flagship Launch: Beauty And Tech Merging

Robyn Foyster by Robyn Foyster
1 April 2021
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Beauty and tech has merged with Lancôme’s Virtual Flagship which launched in Australia today and you can click here to visit it. 

This launch allows beauty lovers to take part in an immersive experience where they can watch health and beauty live stream events, get exclusive deals on Lancôme products and access to diagnostic tools. 

The Lancôme Virtual Flagship launch proves the luxury brand is focused on innovation and pioneering the way for immersive digital experiences. 

The virtual store, which opens for a limited period of two weeks, will  deliver live content from celebrity and expert talent from a diverse range of industries and expertise.

Within the Flagship you can even play an interactive game which allows you to receive a bonus product, learn more about Advanced Génifique and the Microbiome, and see what other Australian’s think of Advanced Génifique.

Lancôme flagship virtual store
Lancôme Virtual Flagship store

Features of Lancôme’s Virtual Flagship Launch

SHOPPING 

There is a Génifique offer for everyone. You can shop from a list of exclusive offers.

HEALTH AND BEAUTY LIVE STREAMS

You can take part from home and connect virtually with international and local guest speakers.

SKIN DIAGNOSTIC TOOLS

Experience a consultation which focuses on your personalized skincare routine with Lancôme’s innovative beauty technology tools. 

Last year, Lancôme also launched a Virtual Flagship store in Singapore for a limited period. You can read more about it here.

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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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