Snapchat’s AR capabilities Expand Into Beauty

Snapchat has become known for its AR driven retail capabilities, with brands like Gucci, Prada and Ray-Ban encouraging consumers to shop virtually via the platform. With thousands of products to try on using AR, Snapchatters are exploring their style, try on digital versions of products they’ve been lusting after (handy if you’re caught in a … Continue reading Snapchat’s AR capabilities Expand Into Beauty