Spotify just rolled out a new creator tool — and while it might seem like a small tweak, it has big implications for creators with digital products or collaborators in their ecosystem.
Here’s the update in a nutshell:
Creators can now use the “In This Episode” section on Spotify to link directly to other content on the platform — from their own podcast episodes, to songs, audiobooks, playlists, and (here’s where it gets juicy)… content from other creators.
So what does that mean for you?
This isn’t just a feature. It’s a revenue opportunity.
If you’ve got digital products — a course, a downloadable guide, a journal, even a playlist tied to your brand — you now have a powerful new way to drive traffic to those assets from right inside your episode page.
Creators are no longer locked into a single episode with a single purpose. Now, each episode becomes a gateway to more. More of your content. More of your ideas. More of your offers.
And if you don’t yet have your own digital products? This is your sign to start.
Why it matters for your creator business
Spotify is signalling something that every smart creator should pay attention to: diversification is power.
The ability to recommend and promote multiple forms of content helps:
- Boost your discoverability
- Extend audience engagement beyond a single listen
- Cross-promote products and partners more fluidly
- Strengthen your positioning as a brand, not just a broadcaster
You’re no longer just “putting out an episode” — you’re building a content ecosystem.
Not ready? Here’s what to do next.
If you don’t have your own suite of digital products yet, don’t panic — but don’t sit idle either.
✅ Start by recommending a fellow creator you admire. Use your Spotify links to lift others while you build your own ecosystem. (We love to see creators collaborating — this is how you create legacy, not just likes.)
✅ Or, better yet, start creating. Build the asset you wish existed.
Spotify’s change is just one of many coming down the pipeline — and the creators who win are the ones ready to adapt, monetize, and move intentionally.
The question isn’t if your audience wants more from you. It’s: what will you offer them when they ask?
Let’s build the answer — together.
