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Women Love Tech
Home Lifestyle Beauty & Fashion

The Power of TikTok Skinfluencers

Robyn Foyster by Robyn Foyster
31 December 2021
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TikTok skinfluencers are helping drive sales for beauty brands. With so many of us in lockdown, skinfluencers are providing entertaining and engaging content to keep us amused. Among them are dermatologist Dr. Dray, and beauty enthusiasts Hyram Yarbo and Young Yuh who are now the go-to experts on how to care for your skin.

While these beauty influencers appear on all social platforms, TikTok is the platform of choice because it allows them to produce short, unfiltered videos which can go viral quickly that talk about skincare routines and what products they recommend. Traackr data revealed that TikTok influencer posts about skincare have increased by 16% when comparing the first half of 2020 to the first half of 2021.

TikTok influencers are driving significant awareness for brands such as L’Oréal-owned CeraVe, Glow Recipe’s Watermelon Glow Dew Drops and Freck became a hit with the fake freckle trend.

Why beauty brands use TikTok to increase sales

Skinfluencers are increasingly popular on TikTok. #skincare has a whopping 24.3 billion views, #skincareroutine has 5.9 billion and smaller tags like #oilyskin and #koreanbeauty have 137 million and 272 million views respectively. Skinfluencers love TikTok because the platform helps them gain huge following. Beauty brands are aware that these beauty enthusiasts/experts help to build awareness in the public about their products.

beauty

Let us know what your favourite TikTok skinfluencers are?

 

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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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