These Shoes are Made With 3D Technology From Recycled Bottles. And Selena Gomez Loves Them

By Marie-Antoinette Issa
on 28 June 2024

Attention sole seekers! Vivaia – the eco-friendly foot wear brand beloved by A-list celebrities thanks to its commitment to combining comfort, style and sustainability– is now available in Australia.

Boasting over 200 chic styles, Vivaia’s offerings range from machine-washable Mary Janes to Summer slides and water-repellent Winter boots. What sets Vivaia apart is its innovative use of 3D technology to transform recycled plastic bottles into high-quality, comfortable shoes. Each pair features a unique padded insole and a four-way stretch upper design. To ensure that wearers experience both ultimate comfort and an inclusive fit.

Since its inception, Vivaia has partnered with certified supplier Repreve to repurpose over 18 million plastic bottles into the stylish threads that form the uppers of their shoes. This dedication to recycling and sustainability aligns perfectly with the brand’s mission of creating eco-friendly and responsible foot twear. With their launch in Australia, Vivaia is set to bring its extensive collection of fashionable and environmentally conscious shoes to a new audience.

Marina Chen, Vivaia’s co-founder, expressed her excitement about the brand’s expansion into Australia.

“We founded Vivaia with a mission to create stylish and comfortable foot wear that is
eco-friendly and responsible,” said Chen.

“With a focus on creating a positive impact on both the world and the people around us, we have crafted a line of comfort, stylish and eco-friendly foot wear. Ensuring exceptional quality and value at a fair price. We are thrilled to bring our innovative designs to Australia. And, to offer versatile, stylish options that our customers can feel proud to wear.”

The brand’s dedication to comfort and style has not gone unnoticed. Vivaia has captivated a star-studded lineup, including Selena Gomez, Katie Holmes, and Scarlett Johansson. These celebrities have fallen in love with the brand’s perfect blend of ergonomic design and fashionable aesthetics. In 2023, Refinery29 honoured Vivaia with the Most Valuable Product Award. Further solidifying its status as a leading name in the foot wear industry.

With its expansion into more than 61 countries and regions, Vivaia’s presence continues to grow. And, the brand’s innovative approach to footw ear design is reshaping the industry. By combining cutting-edge technology with a commitment to sustainability, Vivaia offers customers a unique opportunity to enjoy stylish, comfortable, and eco-conscious shoes.

As Vivaia steps into the Australian market, it brings with it a bold promise. Of not just quality foot wear, but also a dedication to making a positive environmental impact. For fashion-conscious individuals looking to make a responsible choice, Vivaia offers the perfect solution: stylish shoes that don’t compromise on comfort or sustainability. So, whether you’re a celebrity or just someone who appreciates well-crafted foot wear, Vivaia’s collection will definitely help you put your best foot forward!

Vivaia shoes are now available online at and at their exclusive Melbourne pop-up store until August 2024.

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