This Hair Dryer Uses AI to Upgrade Your Blow Dry … And Frankly We Think It’s Brilliant

If you still think a hair dryer’s job begins and ends with blasting out hot air, you’ve probably never met the Mova Shine 20 – an intelligent styling system that blends speed, safety, and science into one sleek, minimalist device. Designed with families, sensitive scalps, and hair health in mind – and drawing on the ever evolving powers of AI – it aims to prove you don’t have to choose between powerful performance and gentle care.

Why the Mova Shine 20 is smarter than your average dryer

At the heart of the Shine 20 is a sophisticated network of sensors and smart features built to protect your hair while delivering fast, professional results. A Time-of-Flight (TOF) sensor – a type of AI powered scalp care – constantly monitors the airflow temperature and keeps it at a scalp-friendly 55 °C – warm enough to dry efficiently, but never so hot that it risks damaging your roots or stripping moisture.

Then there’s Mova’s AeroBlossom airflow system, which disperses heat evenly and gently, so every strand dries consistently without those annoying hot spots. And if you’ve ever struggled with complicated settings, you’ll love the built-in nozzle recognition. The dryer automatically adjusts airflow and heat depending on the attachment you’re using – whether that’s the volumising comb for extra lift, the classic concentrator for precision styling, or the kid-safe nozzle for delicate scalps.

The tech doesn’t stop there. The Shine 20’s plasma ion generator releases an impressive 300 million ions during use, working to seal in hydration, smooth frizz, and even neutralise odours – a subtle but welcome touch if you’re styling after a gym session or in humid weather. Meanwhile, its high-speed brushless motor delivers impressive airflow power, while temperature sensors check the heat 1,000 times per second, keeping things consistent and controlled.

Real world results

All that innovation isn’t just for show – it makes a tangible difference. Drying times are noticeably faster thanks to the motor’s power and airflow design, but without the scorching heat that usually comes with it. Even thicker, longer hair (ahem, mine) dries in minutes, while shorter styles can be ready in well under a minute.

Shiny, hydrated, salon-fresh hair – without the heat damage. With TOF Precise Heat Control, Mova Shine 20 keeps airflow at a safe 55 °C to lock in moisture, protect your scalp barrier, and leave hair looking glossy and healthy. Paired with AeroBlossom airflow tech, drying is smoother, quieter (just 58 dB!) and more even – no hot spots, no discomfort, just effortless shine.

The temperature control and ion technology also mean hair feels softer and smoother after styling, rather than brittle or “crispy” from overexposure to heat. And because the dryer is constantly adjusting itself to your chosen nozzle, you don’t have to fiddle with settings mid-blow-dry – it’s refreshingly hands-off.

Perhaps best of all, it’s a genuinely family-friendly device. The kid-safe nozzle delivers a soft, low-temperature airflow that’s perfect for children, while the gentle mode is ideal for fine, fragile hair. Even pets can benefit from the adjustable settings – yes, the Shine 20 is that versatile.

The pros and cons

What’s great:

  • Damage defence: Consistent temperature regulation and ion care help maintain hair health over time.
  • Customised styling: Automatic nozzle recognition tailors performance to different needs.
  • Speed and power: The motor dries hair quickly without resorting to excessive heat.
  • Universal appeal: Works beautifully for adults, children, and even pets.
  • Frizz-free finish: The ion technology noticeably boosts smoothness and shine.

What to consider:

  • Premium price: At $449, it’s an investment – though one that pays off if you style regularly.
  • Attachment-reliant: To get the full benefit, you’ll want to use the different nozzles rather than sticking to one.
  • Slight learning curve: The smart features are intuitive, but first-time users might need a session or two to get familiar.

Final Verdict

By merging precision engineering with protective technology, the Mova Shine 20 makes daily blow-dries faster, safer, and significantly more effective. If you’re serious about keeping your hair healthy while still achieving that salon-fresh finish, this is one of the most advanced dryers on the market right now.

Yes, it’s a splurge. But if you blow-dry often, share styling duties with family members, or have hair that’s prone to damage, the Shine 20 earns its place as a long-term investment in the health and beauty of your hair.

Marie-Antoinette Issa: Marie-Antoinette Issa is the Beauty & Lifestyle Editor for Women Love Tech and The Carousel. She has worked across news and women's lifestyle magazines and websites including Cosmopolitan, Cleo, Madison, Concrete Playground, The Urban List and Daily Mail, I Quit Sugar and Huffington Post.

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