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Women Love Tech
Home Lifestyle Beauty & Fashion

Can This Aussie Platform Solve The Problem of Poorly Fitting Jeans?

Marie-Antoinette Issa by Marie-Antoinette Issa
27 January 2025
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Ever clicked “add to cart” with fingers crossed, hoping that dress fits, or those jeans don’t make you regret your choices? It’s the modern-day shopping gamble we’ve all played. But what if online shopping didn’t feel like a game of fashion roulette? Enter Try with Mirra – the Aussie tech platform changing the e-commerce game and bringing a virtual fitting room straight to your doorstep.

This revolutionary platform is giving consumers the confidence to shop online without second-guessing their decisions. Imagine ordering clothes, trying them on at home, and only paying for what you keep – no upfront commitment, no drama. It’s the retail therapy upgrade you didn’t know you needed.

From cart abandonment to cart confidence

Shopping online has its quirks. Will it fit? Will I like it? These questions have haunted many a late-night online spree. In fact, the hesitation is real: cart abandonment rates are notoriously high, with people often ditching their digital baskets before clicking “checkout.”

But Try with Mirra is swooping in to save the day – and your wardrobe. By letting shoppers trial fashion pieces at home before making a final decision, the platform removes the guesswork and anxiety that come with online shopping. According to CEO Peter Ceredig-Evans, “Our Home Try-On experience gives customers the confidence they need to make a purchase. And the results speak for themselves.”

And those results? Pretty impressive. Retailers using Try with Mirra have reported a 30% increase in average order values. That’s not all: return rates have dropped by 25%. Goodbye, logistics nightmares. Hello, happier customers.

The other side of the register

For retailers, Try with Mirra isn’t just a nifty tool. It’s a lifeline, especially during those post-Christmas sales slumps when shoppers collectively decide their wallets need a break. According to COO Shannon Rees, the platform’s unique value lies in its ability to extend customer engagement well beyond peak shopping seasons like Black Friday.

Instead of resorting to endless discounts, brands can now win over shoppers with the promise of convenience. As Rees puts it, “It’s about delivering value and connection, not just discounts.”

And shoppers are loving it. One clothing brand revealed that 90% of customers who used their Try Before You Buy service were first-time shoppers!

A retail revolution

With over 200 brands already on board, Try with Mirra is creating a ripple effect across the industry. It’s closing the gap between the hands-on in-store experience and the click-and-wait world of online shopping. The data doesn’t lie: by reducing the risk for customers, brands are seeing higher conversion rates, larger orders, and fewer returns.

For shoppers, it’s a win-win. You can try on that cute blazer in your living room, pair it with your favourite heels, and decide if it’s a keeper. No harsh fluorescent fitting-room lighting, no awkward “Do I really need this?” debates while a queue forms outside the cubicle. Just you, your mirror, and a stress-free decision.

Tags: Try with Mirra
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Marie-Antoinette Issa

Marie-Antoinette Issa

Marie-Antoinette Issa is the Beauty & Lifestyle Editor for Women Love Tech and The Carousel. She has worked across news and women's lifestyle magazines and websites including Cosmopolitan, Cleo, Madison, Concrete Playground, The Urban List and Daily Mail, I Quit Sugar and Huffington Post.

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