Heads up, everyone! The holidays are just around the corner, and Instagram is making it easier for us to shop.
The social media app recently expanded Shopping with the introduction of product stickers in Stories, so you can easily learn more when you discover a product you love. There will also be a shopping channel in Explore, a dedicated space for you to shop from the brands you follow as well as brands you have yet to discover.
And now catch the three newest ways to discover the latest products, shop from your favourite brands and monitor all your shopping inspiration just in one place!
#1. Save to your new Shopping collection
Now when you come across a must-have item, save it to your Shopping collection to revisit it later. When you tap a product tag in Stories or Feed, tap the Save icon in the bottom right corner to save it to your Shopping collection.
Just like existing collections, you can access your Shopping collection from your profile. It’s an easy way to keep your wish list up-to-date and store creative gift ideas for the holidays.
#2. Shop on business profiles
There us also a redesign of the Shop tab on business profiles so you can quickly view all the products featured in a shopping posts. When you visit a business profile, tap on the ‘Shop’ button to see their products, such as the item name, price, and the post featuring the item.
It’s a great way to browse all the products from a brand you love on Instagram, in one place.
#3. Shopping in Feed videos
You can now shop in videos from your favourite brands. When you see a video in Feed from a brand you follow, tap the shopping icon in the bottom left corner to reveal the featured products and learn more about them.
Whether you’re treating yourself or shopping for loved ones, these updates unlock new ways to discover and connect with the brands and products that inspire you.