What do Justin Timberlake and global tech lifestyle brand Belkin have in common? No. It’s not a DUI arrest! Rather, an attempt to “Bring Sexy Back.” With the manufacturer of the popular 11-in-1 multiport dock, using its recent mid-year product showcase to shine the spotlight on an often underappreciated – but pretty important – tech accessory. One that they’re hoping to make as sexy as smartphones, speakers and selfie sticks. Here’s why Belkin’s Head of Product Management, Jamie Laing Reece believes this budget buy could be as smart an investment as JT and an Uber. And, definitely smoother!
What is a surge protector?
A surge protector is a device designed to protect electronic devices from voltage spikes. These spikes can occur due to lightning strikes, power outages, or fluctuations in the electrical grid. By diverting excess voltage to the ground, surge protectors prevent it from reaching and damaging connected devices.
According to Jamie, “Belkin surge protectors absorb the electrical surge energy or convert short-term abnormal electrical energy into heat. This saves the connected devices from absorbing this excess power and overheating or short-circuiting.”
Why do you need a surge protector, anyway?
Imagine a sudden lightning strike or a power surge following a blackout. Without a surge protector, these events could fry your electronics, render them unusable, and, potentially cost you hundreds or even thousands of dollars in replacements or repairs. A surge protector acts as a buffer. Ensuring that your devices receive only the appropriate amount of electricity, even during electrical disturbances.
Surge protectors are especially important as consumers continue to rely on sensitive electronic devices. Beyond protecting your gadgets from immediate damage, they can also safeguard against long-term wear and tear caused by frequent power fluctuations. This not only extends the lifespan of your electronics but also provides peace of mind knowing that your investments are secure.
What makes the Belkin Surge Protection range so good?
Jamie says that the brand tailored every item in its latest Surge Protection lineup to meet the specific needs of Australian consumers. With the range incorporating advanced technologies and robust safety features to ensure excellent protection for your valuable electronics.
“At Belkin we listen to our consumers. Who demand more as technology evolves and modern appliances become more sophisticated,” says Jamie.
For this reason, the new Belkin Surge Protection lineup features models with 1, 4, 6, and 8 outlets, offering surge protection ratings up to 1800 joules. These devices are equipped with fast charging dual USB-C Power Delivery Ports. These utilise high-capacity Metal Oxide Varistors (MOVs) to absorb excess energy. Each model boasts a comprehensive 6 or 11 point safety system, including protection against over-voltage, over-temperature, overload, and short-circuiting.
One standout feature of the Belkin Surge Protection range is its Connected Equipment Warranty (CEW). This warranty covers phones, laptops, and appliances connected to a Belkin Surge Protector in the event of damage caused by electrical surges. The CEW offers coverage ranging from $30,000 to an impressive $70,000. Providing customers with substantial financial protection.
Moreover, Belkin places a strong emphasis on sustainability. With the entire range packaged in plastic-free materials. Making for an eco-conscious choice that resonates with environmentally aware consumers.
Whether Belkin will succeed in their attempts to make surge protectors sexy is still to be determined. But, they’re definitely a smarter move than driving under the influence …
Belkin surge protectors can be found at JB Hi-Fi, Officeworks, The Good Guys, Bunnings and Belkin.com/au in Australia. RRP starts at $34.95 for a 1 Outlet Surge Protector, with an 8 Outlet Surge Protector retailing for $99.95.
