Laura Young writes about Ziro – an app which is redefining fashion.
Every morning begins with a choice. You open your closet, a kaleidoscope of fabrics and colours, only to find yourself caught in a familiar loop. You sift through dozens of options, yet somehow, you settle on the same reliable outfit. It feels small, uninspired—a reflection of the overwhelming abundance hiding in plain sight.
This isn’t just a personal frustration; it’s a symptom of a larger problem. Australians buy an average of 56 new clothing items each year—outpacing the US (53), UK (33), and China (30) (cite). Overstuffed closets have become the norm, yet these purchases often remain unworn, contributing to waste and a culture of overconsumption.
What if this daily choice could be transformed? What if your wardrobe didn’t just hold clothes but empowered decisions, sparked creativity, and championed sustainability? Ziro reimagines your closet as more than storage—it’s a tool to optimise your mornings, express your essence, and reshape how you consume apparel.
Welcome to Ziro, the digital frontier of fashion. This isn’t just an app—it’s a vision for how we engage with our clothing, our planet, and ourselves.
Through the magic of Augmented Reality (AR), Ziro reimagines your wardrobe as a living, breathing entity. With just a scan, your garments are transformed into digital 3D replicas, accessible anywhere. Imagine curating outfits during your commute, visualising combinations at a glance, or effortlessly planning your next big event look—all without rifling through drawers or hangers.
Ziro doesn’t stop there. Its virtual try-on feature lets you see how clothing fits and moves on your unique body, bridging the gap between imagination and reality. And with its secondhand marketplace, Ziro invites you to step into a more sustainable future, where fashion waste is reduced, and every purchase feels purposeful.
The fashion industry is at a tipping point. It accounts for 10% of global carbon emissions and generates 20% of wastewater. Meanwhile, we’re consuming five times more clothing than in the 1980s, often discarding items after just a handful of wears (cite). These numbers are staggering—but they’re also a call to action.
Still in its beta stage, Ziro is the vision of a passionate team of University of Sydney students who are tackling the fast fashion crisis one closet at a time. But innovation isn’t built in isolation, and we know the best solutions are shaped by the people who will use them.
This is where you come in.
Your insights are invaluable. We want to create a product that meets real needs, solves genuine frustrations, and sparks a movement toward mindful fashion. Together, we can reimagine how we approach our wardrobes, simplify daily choices, and reduce fashion waste globally.
The fashion industry is at a tipping point, and Ziro is ready to lead the change. Yet, the future isn’t crafted in isolation—it’s shaped by the people who build it.
So, tell us:
- What frustrations do you face when planning your outfits or managing your wardrobe?Â
- How could AR technology transform how you shop, style, or connect with your clothes?
- What would make a digital closet indispensable to your life? Why?
- What features or tools would inspire you to embrace sustainable fashion? Why?
- How do you envision the future of fashion technology fitting into your daily life?
Your insights can help us build a platform that not only meets your needs but also redefines fashion for the better.
Visualise. Revolutionise. With Ziro.
You can contact Laura via her LinkedIn, here: https://www.linkedin.com/in/laura-young-tech/
