As a new year dawns, wander lusting globetrotters are eagerly eyeing their next getaway. And, Airbnb is inspiring adventurers by unveiling its list of must-visit destinations and top travel trend for 2025. Based on surging searches and wishlists compiled throughout 2024, the selection offers a mix of bustling cities, serene beaches, and culturally rich locales.
Slick cities and beautiful beaches
From the cosmopolitan buzz of Vancouver, Tokyo, and Houston to the tranquil shores of Manly in Sydney and the Whitsundays in Queensland, Airbnb’s list caters to every type of traveller. These destinations have seen a significant rise in interest among solo adventurers, families, and groups. Whether it’s exploring vibrant cityscapes or unwinding on sun-kissed beaches, 2025’s hotspots promise unforgettable experiences.
Australian destinations such as Broadbeach, Coolangatta, and Brunswick Heads are also making waves globally. Their stunning coastlines and relaxed vibe are capturing the hearts of international travellers seeking sun-drenched escapes.
Experiential travel is on trend
Airbnb’s data highlights an ongoing trend: experiential travel is on the rise. Guests are increasingly drawn to destinations hosting major events, from cultural festivals and sporting tournaments to headline concerts. For instance, Tokyo, Seville, and Houston are expected to shine as hubs for dynamic cultural happenings.
Closer to home, Aussies are embracing their backyard’s rich offerings. The picturesque vineyards of Yarra Glen in Victoria and Tanunda in South Australia’s Barossa Valley are perfect for wine enthusiasts. Meanwhile, the South Coast of New South Wales and Tasmania’s St Helens cater to those craving coastal charm and fine food.
Aussies abroad in Japan and Italy
When it comes to international travel, Japan and Italy are emerging as the clear favourites for Australian travellers in 2025. Tokyo, Kyoto, and Osaka top the list of must-visit Japanese cities, thanks to their perfect blend of modernity and tradition. Furano, with its breathtaking flower fields, and Kawaguchiko’s Fuji Lakes adds a unique touch to Japan’s allure.
Italy continues to captivate with its timeless appeal. From the Amalfi Coast’s scenic beauty to the fashion-forward energy of Milan, the rustic charm of Puglia, and the historic splendour of Rome, the country offers a feast for the senses.
Other notable destinations for Aussie travellers include Denpasar (Bali), Hoi An in Vietnam, and Furano, Japan, reflecting a penchant for both cultural immersion and natural beauty.
The world’s wishlist
Airbnb’s Wishlist feature provides insight into dream destinations globally. Paris reigns supreme as the most wishlisted city for 2025, thanks to its enduring romance and charm. London, Rome, and Rio de Janeiro follow closely, each offering unique experiences steeped in history, culture, and vibrant energy.
Interestingly, Melbourne and Sydney have also earned spots on this coveted list, highlighting Australia’s appeal to international travellers. Melbourne’s cultural vibrancy and Sydney’s iconic landmarks continue to resonate with globetrotters worldwide.
Diverse destinations drawing tourists in 2025
The top trending global destinations for 2025 span continents and offer something for everyone:
- Puerto Escondido, Mexico: Surfing and stunning sunsets.
- Charleston, United States: Southern charm at its finest.
- La Serena, Chile: Starry skies and serene beaches.
- Hua Hin, Thailand: Luxe coastal retreats.
- Seville, Spain: Flamenco and festivals.
- Les Deux Alpes, France: Alpine adventures.
- Whitsundays, Australia: Pristine beaches and coral reefs.
These locations represent a growing desire for diverse and enriching travel experiences, catering to a wide range of interests and preferences.
What’s next for wanderlust seekers?
2025 is shaping up to be a year of bold explorations and bucket-list fulfilment. Whether it’s moonlit strolls along Paris’ Seine, diving into the culinary wonders of Japan and Italy, or basking in Australia’s sunlit splendour in a cosy cottage in Murrurundi the year’s travel trends promise something extraordinary for everyone.
So, as you plan your next adventure, consider Airbnb’s top picks for inspiration. Who knows? Your dream destination might just be one click away.
