Apple Introduces The Apple Music Voice Plan

Pamela Connellan
on October 19, 2021

Apple has announced the Apple Music Voice Plan – a new subscription tier for Apple Music designed exclusively for Siri. The new plan offers subscribers access to the service’s catalogue of 90 million songs, thousands of playlists, personalised mixes and genre stations – as well as Apple Music Radio — at the price of A$5.99 per month.

Oliver Schusser, Apple’s vice president of Apple Music and Beats, says: “Apple Music and Siri are natural partners and already work seamlessly together. With Siri actively used on hundreds of millions of devices worldwide, we are thrilled to add this new plan that delivers an effortless music experience just by using your voice and makes Apple Music accessible to even more people around the world.”

Users can subscribe to the Apple Music Voice Plan through Siri by saying “Hey Siri, start my Apple Music Voice trial”, or by signing up through the Apple Music app. Once subscribed to the Apple Music Voice Plan, users can request music be played across all of their Siri-enabled devices, including HomePod mini, AirPods, iPhone or any other Apple device, and when using CarPlay.

Apple Music is also adding hundreds of new mood and activity playlists created by Apple Music’s editorial experts which are fully optimised just for voice. Subscribers can ask Siri to “Play the dinner party playlist”, “Play something chill” or even “Play more like this” for a more personalised music experience.

These new playlists are available to every subscriber of any Apple Music plan. Subscribers to the Apple Music Voice Plan will also have access to Apple Music’s entire line-up of playlists, including favourites like New Music Daily, Rap Life, Today’s Hits, Today’s Country, A-List Pop, R&B Now and more.

The Apple Music Voice Plan is available later this spring

The Apple Music Voice Plan will be available later this spring in 17 countries and regions, including Australia, Austria, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain, Taiwan, the United Kingdom and the United States.

Apple Music Voice Plan subscribers will get a customised in-app experience with suggestions based on the listener’s music preferences and a queue of recently played music through Siri. Within the app, there’ll also be a dedicated section called “Just Ask Siri” where subscribers can learn tips to optimise Siri for Apple Music.

For access to Apple Music’s premium offerings, including Spatial Audio and Lossless Audio, Lyrics, Music Videos etc, subscribers can switch to Apple Music’s individual plan for A$11.99 per month or family plan with up to six accounts for A$17.99 per month. There will also be a one-time, seven-day free preview with no auto-renewal, offered to non-subscribers who request music through Siri.

About Apple Music: Apple changed the world’s music experience with the iPod and iTunes. Today, Apple Music celebrates musicians, songwriters, producers and fans with a catalogue of over 90 million songs, expertly curated playlists, and artist interviews, conversations and global premieres with Apple Music Radio. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/au/apple-music.

About Apple: Apple changed personal technology with the introduction of the Macintosh in 1984. Today, Apple sells the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS and tvOS — provide a seamless experiences across all Apple devices along with services including the App Store, Apple Music, Apple Pay and iCloud. Apple is concerned about sustainability and its more than 100,000 employees are dedicated to leaving the world better than we found it.

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