Apple Arcade : Apple’s First Game Subscription Service

By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team
on 31 March 2019

Apple announced Apple Arcade, a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more.

What is Apple Arcade?

Like a library, it gives you access to a collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respects user privacy.

Apple Arcade : The World's First Game Subscription Service By Apple
Apple Arcade : Game Subscription Service

What does it offer?

On the App Store, you find free games, supported by advertising or in-app purchases. Paid games are often critically acclaimed and beloved by the people who play them. In many cases, the best of these games have only reached a smaller audience. With a single subscription, Apple Arcade will offer games like to the App Store’s 1 billion plus gaming customers. For the creators, it helps with development costs so more games can be brought to life. Because subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, they can pick up where they left off in a game, even if they switch devices.

Apple Arcade : The World's First Game Subscription Service By Apple
Phil Schiller, Apple’s senior vice president of Worldwide Marketing:

“We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases. ”

How does it work?

Rather than pay up front for each game, a subscription to Apple Arcade will give players the opportunity to try any game in the service without risk. Since every game includes access to the full experience, including all game features, content and future updates, no additional purchases will be required.

Top tip

Every game will be playable offline.

When and where ?

Apple Arcade will launch in spring 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS.

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