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In the UK, breast cancer is the most common form of cancer amongst women aged 25-49. However, only 30% are checking up on a monthly basis and only 50% feel confident in doing so.
To combat this, CoppaFeel!, a cancer charity, has reached out to the younger population to help raise awareness on breast cancer. With its app, ‘The Self-Checkout’, it provides easy-to-use tools to help understand the symptoms and subsequently help in being diagnosed earlier.
Most people don’t even know where to begin when using the webapp, so the global digital development agency Miroma Project Factory (who helped produce the app) set up a personalised experience for each user.
Crucially, it provides users with step-by-step directions on how to use the app, SMS, email, and calendar reminders, downloadable checklists, and more.
“We are very excited to launch this new, game-changing tool. Breast cancer can affect anyone regardless of their age or gender so we hope that by offering personalised guidance and tailored health information, the Self-Checkout will help our breast awareness message and information feel accessible and relevant to more young people. When diagnosed early, breast cancer can be very treatable and survival rates higher, so we are so pleased to be able to offer a step-by-step guide to getting started and providing practical tools to build people’s confidence in their ability to check to ultimately help them become regular checkers.” – Millie Young, Education Programmes Manager at CoppaFeel!
CoppaFeel! is the first breast cancer charity in the UK to solely create awareness amongst young people. The charity aims to ensure that all breast cancers are diagnosed at the earliest stage possible by educating people on the signs and symptoms of breast cancer, encouraging them to check regularly and instilling the confidence to seek medical referral if they detect abnormalities. Currently 5% of diagnosed cases are already at stage IV with breast cancer being the second most commonly diagnosed cancer in women under 30 in the UK (181 new cases diagnosed and 12 deaths annually). CoppaFeel! is the third most recognized breast cancer charity amongst young people and those aware of CoppaFeel! are 58% more likely to check their boobs regularly than those not aware (CoppaFeel! research, sample based upon 18 – 29 year olds. December 2019 research).
About Miroma Project Factory
Miroma Project Factory is a multi award-winning digital production and development house that creates innovative and interactive digital products across web, mobile, social media and games platforms. Miroma Project Factory is a female-led team and was recently listed by Woman Love Tech as one of 11 creating an amazing workplace for their employees. Its’ reputation is built on delivering ground-breaking products in entertainment, broadcast and health with a deep specialisation in gamification for engagement and behavioural change. For more information, please visit www.theprojectfactory.com.
Check out ‘The Self-Checkout’ web app here.