Could Your Purse Book Your Next Uber?

Could Your Purse Book Your Next Uber?

If it’s a feature customers want, then yes the answer is your purse could book your next Uber, according to Krissie Millan from global fashion brand Rebecca Minkoff. “It’s all about creating ways to simplify a woman’s daily life whilst always looking fabulous,” she adds.

Speaking exclusively to Women Love Tech, Krissie Millan – Vice President of e-commerce and Digital Innovation for Rebecca Minkoff – explains how technology is hard wired in the company’s DNA.

From the way the brand communicates with millennial women across social media, to delivering ‘must have’ functionality in product, like phone charging, notifications, or alerting her to special offers and exclusive content when she scans the inbuilt RFID chip in her purse.

Krissie Millan, VP e-commerce and Digital Innovation for Rebecca Minkoff.
Krissie Millan, VP e-commerce and Digital Innovation for Rebecca Minkoff.

The caution with technology for team Rebecca Minkoff is to never forsake good design in order to offer the latest tech.

Krissie, who was in Sydney for the Online Retailer Conference and is a member of the Remodista Women To Watch community, is careful to point out ‘It’s not tech for tech’s sake’.

The question always asked is ‘how can we include functionality that will enhance women’s life day to day some way?’.

Knowing that beautiful design resonates with customers above all else, the sleek new line of Rebecca Minkoff watches feature simple low tech analogue functionality. This follows the hi/low tech trend pervading millennial lifestyles and expertly knowing where and when to apply it to their product development pipeline.

Never far from the creative process are Rebecca Minkoff customers, who are always invited to review, contribute and feedback before the team launch any new product at scale. A hallmark of the brand’s success, this is how the needs of customers are kept at the heart of everything they do.

At 18 years old, Rebecca Minkoff moved to New York City to become a fashion designer.
At 18 years old, Rebecca Minkoff moved to New York City to become a fashion designer.

So what type of tech can’t Krissie live without? Like many of us, her phone is her lifeline with apps like WhatsApp to keep her connected 24/7 around the globe…and Medium so she can snack on lifestyle content to keep up with the latest. She also has a soft spot for Alexa, featuring in two rooms in her small New York apartment. Aside from the content basics such as news and weather Alexa has a very special job in Krissie’s life – to keep her connected to her pet via ‘doggy cam’ when she can’t be there.…a simple benefit of how a tech enhanced lifestyle enables the purest of heartfelt emotions.

Check out more fashion and tech products on Rebecca Minkoff’s website.

Online Retailer: Online Retailer is Australia’s original, largest and most established exhibition and conference for technology led retailers and retail enablers. It showcases solution providers that enable the full spectrum of ecommerce and retail technology, curated conference content, local and international speakers, high level networking and industry celebration of technology led retail best practice.

Remodista Women2Watch in Retail Disruption: Remodista works with some of the brightest and most ambitious women in retail and fintech. They spend their days disrupting the status quo. They’re breaking barriers, building bridges, and crafting the future. That’s why Remodista created the Women2Watch program. It celebrates these women and all they’ve accomplished alone, and together, as a community.

These thinkers, who are experimenting in online and brick-and-mortar retail, are extraordinary women solving business problems in the areas of operations, marketing, AI, IOT, wearables, commerce, CRM, supply chain, logistics, fintech and globalization. We’re celebrating these women because they’re making a noticeable difference in the industry. The Women2Watch program starts with a list that identifies those women you need to know about. Find out more on Remodista Women To Watch community.

Emilia Archibald
Emilia has 15 years of experience in advertising agencies from UK, Hong Kong, Dubai and Australia, and has worked across all major consumer and trade categories. She works with with media, digital, social, behavioural psychology, technology, research & data and other relevant partners/experts to achieve best practice outcomes in strategic communications planning.

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