Remember Cher’s Clueless Wardrobe? This Aussie App Just Brought it to Life

By Marie-Antoinette Issa
on 30 September 2024

If you were a 90s kid or just love a bit of pop culture nostalgia, you probably remember Clueless – the iconic film where Alicia Silverstone (aka Cher Horowitz) dazzled us not only with her wit but also her high-tech, dream-worthy wardrobe. Cher could sift through her closet on a touch screen, matching outfits with the click of a button. It was futuristic, fabulous, and left us all wishing we had one. Well, guess what? It’s 2024, and that dream is no longer just for the big screen. Thanks to the Aussie-made app, Dappa, Cher’s fashion tech fantasy is now a reality. As if!

Dappa: An app that’ll get you looking dapper

Dappa is a new AI-powered app that’ll get you as close to having your own virtual wardrobe as you can get (minus the 90s desktop aesthetic, of course). Imagine a personal stylist right in your pocket, guiding you through your wardrobe decisions and ensuring you’re always putting your best foot forward, without the stress of decision-making.

Dappa, created by a group of savvy Gen Z entrepreneurs, helps you curate outfits, reduces fashion waste, and makes shopping smarter – all while boosting your style game. It’s Cher-worthy organisation with a modern, eco-conscious twist. The app’s AI suggests outfit combinations based on your current wardrobe and upcoming events, making it easy to mix, match, and find new uses for old favourites.

With Dappa, you can channel your inner Cher every morning. The process is simple. Upload a selfie, customise your virtual avatar, and then upload pictures of your wardrobe. The app does the rest, showing you how to pair your clothes in stylish new ways or how a potential new buy will fit into your closet. It’s almost too good to be true – cue Cher’s iconic “Ugh, as if!”

One of the coolest features of Dappa is that it gives you real-time visuals of how new clothes would look on you before you buy them. No more guessing if that daring new jacket will match those trousers you love.

More than just a wardrobe assistant

Beyond helping you live out your Clueless fantasy, Dappa is grounded in sustainability. In true modern fashion, the app encourages users to shop less and make the most of what they already own. It’s perfect for fashion lovers looking to reduce waste while still feeling fabulous. As Cher would say, “You see how picky I am about my shoes, and they only go on my feet!” – and now, you can be just as selective with your wardrobe while keeping sustainability in mind.

The app is designed for inclusivity and is perfect for those short on time or in need of outfit inspiration. Whether you’re stepping out for a quick brunch or need to put together a chic office look, Dappa ensures you’ll “totally buggin’” over how effortless fashion can be.

A nostalgic nod to the future of fashion

Dappa is more than just an app; it’s a glimpse into the future of fashion tech. What started as a clever idea from six Sydney-based friends has blossomed into a powerful tool for everyday style, bringing some of the 90s’ most coveted fashion fantasies to life. It’s easy to imagine Cher being totally on board with it. After all, why wouldn’t you want a personalised stylist who “knows you inside and out,” just like Cher knew her closet inside and out?

So, while we might not be able to transport ourselves back to Cher’s wardrobe-laden Beverly Hills bedroom, Dappa gives us the next best thing: a personal styling assistant that helps us make the most of what we have and ensures we always look on point. Because let’s be real: no one wants to be a “fashion victim or ensembly challenged,” right?

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