Linktree enables creators and brands alike to curate an online ecosystem, engage with their audience and monetise their passion. Based in Melbourne, Australia, Linktree has 22 million member and is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month.
In 2021 alone, Linktree enabled over 1 million artists to generate 90 million visits to streaming providers – twice as many artists and three times as many clicks as in the year prior. The platform is utilised by more than 25 million creators, artists, and brands globally including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson, and HBO.
Now, the link-in-bio category creator has announced the launch of Linktree Marketplace (“Marketplace”) — a one-stop directory for all of Linktree’s partners, Link Apps, and integrations.
The news follows Linktree’s recent rebrand announcement, and the launch of its new Web3 features last month.
The Linktree Marketplace launches as the new one-stop directory for partner Link Apps and integrations
- Linktree’s 25m+ users can now browse and discover all of its partners, Link Apps, and integrations in the one place
- Partners at launch include Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal, Venmo, Reddit, SoundCloud, Spring, Square, Typeform, and more
- The new Marketplace provides a mutually beneficial model with visitors to Linktree now able to watch, listen, shop, and more in one place, and in turn provides the return of views, streams, donations, bookings, purchases, and more for creators
- The launch also marks Linktree’s first step in opening up the platform to developers, with upcoming plans to invite more developers to build their own Link Apps and integrations
Creators and businesses online use a growing number of platforms, leading to increased fragmentation of creators’ online identity, audiences, content, and traffic. This is signalled strongly by creator behaviours, with Linktree reporting its creators link out to an average of 9 different platforms. Link Apps help unify a creator’s digital presence and enable them to share anything from anywhere, all in one place, leading to greater discovery and engagement with their entire offering.
“The expansion of our platform to create the Linktree Marketplace is the latest update that speaks to the ever-evolving needs of the creator,” says Alex Zaccaria, co-founder, and CEO of Linktree. “It is an incredibly exciting time for us as we continue to expand our roster of partnerships with other brilliant creator tools, which in turn broaden and strengthen the power of Linktree for creators.”
The Linktree Marketplace is Linktree’s first step in opening up its platform to developers: Linktree has been privately refining its developer tools in collaboration with premier beta partners and is preparing to invite more developers to build their own Link Apps and integrations to reach and serve Linktree’s 25M+ creators who together receive more than 1 billion visits a month. Interested developers can submit their interest within the Linktree Marketplace.
The platform also recently unveiled a design rebrand; further signifying the brand’s ambition of empowering creators across the globe to tell their stories better by creating a platform that encompasses many facets of an individual’s digital universe – a home where creators can truly link to everything they are.