The New Platform That’s, Well, Sparking Joy

Despite the abundance of social media platforms designed for that exact purpose, in today’s fast-paced world, forging meaningful connections can be harder than ever. Particularly for Australian women over 50 – when finding and nurturing genuine friendships has never been more crucial. That’s why Joy, a revolutionary new platform, has emerged to fill this significant gap in the social landscape. Joy is more than just another social network. It’s a dedicated space designed to help women in mid-life forge long-lasting friendships, share experiences, build supportive communities and well and truly Find Joy.

Finding Joy for women over 50

Phoebe Adams, Head of Joy, launched this innovative platform with a clear mission: to address the unique needs of women in their 50s and beyond. As Adams explains, “I started Joy because I recognized that women’s friendship circles change as they age. This demographic of 50+ women was underserved by current options—no longer ‘school mums’, not yet pensioners or ‘older Australians’. These women still want fun experiences with peers and definitely don’t feel old.”

Operating across major Australian cities like Sydney, Melbourne, Brisbane, Gold Coast, and Perth, Joy offers a fresh approach to social networking. Unlike typical platforms where interactions often remain superficial, Joy is purpose-built to foster deep, meaningful connections. It’s a place where women can meet face-to-face, share personal experiences, and build supportive relationships in a welcoming environment.

Activities across Australia

Joy is designed to cater to a diverse range of interests and needs. Whether you’re new to an area, an empty nester, a recent retiree, or simply looking to expand your social circle, Joy has something for you. The platform offers a variety of programs focused on health and fitness, mindfulness, social gatherings, and community involvement.

From volunteering opportunities to self-empowerment workshops, Joy actively supports women in all aspects of their lives. Upcoming events include:

• NSW: High Tea at Vaucluse House on August 17
• VIC: Women’s Circle with Sharon Brockman on August 31
• WA: Lunch at Hamptons City Beach on August 22
• QLD: Community Workshop in Brisbane on August 18
• Virtual: Journal Writing Series with Ingrid Jones on August 17
• Virtual: Women Talking Finance with Karen Eley on August 20

The Joy team crafts these events to offer enriching experiences that help women connect and thrive.

Join the Joy community

For $20 a month (or $200 annually), Joy membership provides access to a host of exclusive benefits. Members enjoy unlimited classes and workshops, priority booking for events, personalized wellness consultations, and discounts on products and services. Additionally, Joy members receive special invitations to exclusive events and retreats, ensuring a vibrant and fulfilling lifestyle.

“I, myself, moved from Sydney to Perth and had to really put myself out there to make friends—thankfully, I’m still working and could build a network from a business standpoint first, but it was still hard, depressing, and it took time,” says Adams. “My goal for Joy is to help women across the world make lasting friendships with other women that they can rely on.”

For more information about Joy and to explore upcoming events, visit www.findjoy.com.au or follow @findjoycommunity on Instagram