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Exclusive: Geelong Women In Business Founder Samantha Krajina

Robyn Foyster by Robyn Foyster
13 April 2021
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Samantha Krajina is a serial entrepreneur. Previously an accountant, Samantha is well versed in business and has invested in multiple start-ups. But she is best known as the founder of Geelong Women in Business.

Women Love Tech recently met Samantha whilst attending the Pivot Summit in Geelong where we exclusively interviewed Steve Wozniak, the co-founder of Apple during his short visit to Australia. And we loved hearing what this smart, tech savvy firebrand was up to.

Exclusive Interview With Apple Co-Founder Steve Wozniak
Exclusive Interview With Apple Co-Founder Steve Wozniak

Read the transcript below with Samantha Krajina from Geelong Women In Business and watch our interview, too.

Geelong Women In Business aims to empower, to educate, to inspire and to help grow micro to small businesses in Geelong. and we do that by having a kick ass membership and having lots of resources from accounting, SEO, to social media advice.

The purpose of that is to give them that bit of confidence to really get their name out there and put their business out there and to really collaborate and to capitalise the community we have out there in Geelong to start up and grow businesses.

Geelong has always been known as a manufacturing city. Today that has incredibly changed. So what the real buzz in Geelong now is this tech start up, tech savvy, innovative and creative town that is drawling in the likes of Steve Wozniak, cofounder of Apple.

We are seeing a huge inflow of businesses moving into Geelong. Now there has got to be a good reason for that and I think that it’s because we are embracing it (technology). We believe in it. We are driving it. And it’s starting to become branded around Geelong and who we are and I am stoked to be part of that.

You can find out more about Samantha and Geelong Women In Business by clicking below.

https://www.geelongwomen.com.au/

Tags: Applegeelongsteve wozniak
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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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