As the year draws to a close, it’s time to reflect on the visual moments that defined the past 12 months. Fortunately, the recent release of a Getty Images Year in Review report has provided an exciting overview of the most downloaded pictures and videos of 2024.
Jennifer Kelly, the Customer Success Manager, opened the online presentation by recognising the power of visual storytelling across news, sport, and entertainment. Before Ken Maynardis, Senior Vice President of Editorial, continued to emphasise the profound evolution of visual media.
He reflected on how consumer consumption of news has transformed in the digital age. And, highlighted the importance of authenticity and creativity in visual storytelling. Noting the surging demand for visual content, Maynardis confirmed that Getty Images strives to cut through the noise with trustworthy and impactful imagery.
A year of unforgettable moments
In 2023, the editorial team at Getty Images has captured significant historical moments across various domains. Everthing from the escalating conflicts in Europe and the Middle East to the resilience displayed during climate change challenges. Each photograph and video serves as a powerful reminder of the times we live in.
Vinita Uganti, Director of Editorial Photography, shared insights into how her team navigates exclusive events like the Met Gala. With unique access and strong relationships built over time, Getty Images can deliver stunning visuals from behind the scenes. And, provide clients with a perspective that others cannot replicate. This year’s Met Gala shots – for example of Zendaya below – exemplified their commitment to creativity and capturing the essence of high-profile events.
The intersection of sports and entertainment
The year also saw a fascinating intersection between sports and entertainment. Most notably with Taylor Swift’s appearance at the AFC Championship game (below). Patrick Smith, a Getty Images sports photographer, recounted the excitement surrounding Swift’s presence at the game, which had fans and media buzzing. His ability to anticipate pivotal moments led to the capture of an iconic image of Swift embracing NFL star Travis Kelsey. And, further blurred the lines between sports and celebrity culture. This moment not only resonated with audiences but quickly became one of the year’s most downloaded images.
Al Bellow and Elsa Garrison, both seasoned photographers, shared their experiences covering diverse sporting events. Bellow’s creativity in capturing the American Rodeo and Elsa’s poignant Olympic moments highlighted the importance of preparation and innovation. This ability to adapt to unpredictable environments and seize fleeting opportunities is what sets Getty Images apart.
Notable news coverage
Anna Moneymaker, a photojournalist based in Washington, D.C, provided a gripping account of one of the most historic events of recent times. Namely, the assassination attempt on former President Trump during a rally in Pennsylvania. Her narration took us through the chaotic moments, highlighting the urgency and danger faced by journalists in the field. Moneymaker’s intimate portrayal of the situation revealed the weight of responsibility that comes with capturing breaking news. The image of Trump’s face under the protective shield of Secret Service agents became a defining moment of the year. And, showcased the power of photography to encapsulate significant historical events.
The power of archive
As the discussion transitioned from the present to the past, Bob Ahern, director of photography for Getty Images Archive, underscored the importance of historical imagery. The archive holds millions of significant photographs that help contextualise current events. Ahern emphasised that the past informs the present. And, that the Getty the team works diligently to ensure that these images remain relevant and accessible.
Ultimately, the Getty Images Year in Review serves as a reflection of the dynamic landscape of visual storytelling. With a focus on authenticity, creativity, and historical context, Getty Images continues to be at the forefront of capturing the moments that matter.
As we look forward to 2025, the anticipation of new stories and images fills the air. The evolution of visual media is ongoing. And, Getty Images is poised to lead the charge, providing the world with the visual narratives that resonate.
