Getty Offers Bloggers Access to Millions of Photos for Free

Frederique Bros
on April 12, 2014

We all know how difficult is to find the perfect photo to come with your post or article online. The first thing we will check is Google images, but this can be a dangerous game, knowing that most of the photos on Google have copyright. If you use Google photos with copyright on your blog you take the risk to be one day sue by the photo’s owner. Using bank images is another alternative, but it can come to a consequent budget and I found personally most of the photos too posing – not natural. Getty Offers To Bloggers Access To 35 Free Millions Photos

Getty Images has announced that a new embedding feature launched on its website will make some 35 million images available for non-commercial use to anyone who wants them. That means bloggers—even ones that get revenue from Google ads—can use Getty’s trove of stock images free of charge. This move is in response to the rampant and illegal use of copyrighted images all over the Internet, from bloggers and other publishers who have neither the budget to buy photos nor a concept of copyright law and how they may be violating it with a simple right-click.

“Innovation and disruption are the foundation of Getty Images, and we are excited to open up our vast and growing image collection for easy, legal sharing in a new way that benefits our content contributors and partners, and advances our core mission to enable a more visually-rich world,” said Jonathan Klein, co-founder and CEO of Getty Images, in a statement.

Now, anyone can visit Getty’s content library, select an image they want, and copy an embed HTML code to use that image on their own websites.

Getty Images will serve the image in a YouTube-style embedded player, which will include full copyright information and a link back to the image’s dedicated licensing page on the Getty site.

This strategy solves several major problems: It assures proper image attribution, the images link back to the Getty site, and Getty can track where and how the images are being used.

While millions of images have been made available, some collections, such as the Reportage and Contour collections, are not included. Also, Getty says this new deal will not affect its existing license business and that it will continue to pursue existing infringement cases as usual.

And while nothing is in place at the moment, Getty reserves the right to profit from this deal in the form of advertising in the near future.

How To get Free Getty Images
  • First you will need to register with Getty Images – I would recommend that your enter as publisher or editor if you are a blogger or PR.
  • Next select the pic you like
  • When the window is open click on the embed symbol
  • Copy/Paste the embed code – it should look like this
The collection is huge, but it has big holes

Not every image you’ll find on Getty can be embedded, and from my initial searches, the share of editorial/news images available seems much smaller than the share of traditional stock photos. Also how do you include a embed photo (code) as a feature image on a post?

Images: Getty Images Courtesy

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