Your Instagram profile is the first thing a new person will see about your account. So, you’ll want to create a good first impression.
According to researchers, it takes less than two-tenths* of a second for a user to make an impression about your Instagram account.
A professional looking profile will help to encourage someone to click on the follow button. You are aiming to create an Instagram profile that converts your visitors to loyal followers.
Here are a couple of tips and tricks for making your Instagram profile more helpful to your new visitors.
Profile name and username
You can add your profile name as your full name, nickname, or your business name. You can use an alias if you wish to remain anonymous online. Take note that you can only change your name twice within 14 days.
Profile image
If it’s a personal account you’ll want to add a happy smiling photo of yourself. If it’s a company then your logo is ideal. Make sure the image looks good as a small size. Your company banner image may not work here, as it’s hard to read text sometimes. You can change or delete your profile photo or image.
Website
If you have a website, you can add the full web address here, and it will display as a clickable hyperlink.
You might like to use a service like Linktree to add a list of different web addresses. Try to keep them to no more than 7 links, otherwise, you’ll be giving people too many options. https://linktr.ee/ Alternatively, if you have your own website, you can build a dedicated webpage for this purpose.
Profile Bio
The best way to create your bio is to create it how you’d like it in notepad and then copy it back across. This is the easiest way to create a cute bullet list based on emojis. I like them best when they use the same emoji for each bullet point. There is a character limit.
You’ll want to add your physical address especially if you’re a café, restaurant, shop or venue where people frequently visit.
Email and Phone Number
You can add your email address and phone number, so your followers are able to contact you.
One of the most annoying things I find about restaurants and cafes on Instagram – is that they leave out their full address and the days and times they are open.
