The data space continues to be driven by inspirational women. Including Aristotle Metadata – which provides high-quality, accessible metadata solutions to help organisations maximise the value of their data. They offer a range of products and services designed to simplify data management, reduce costs, and increase client value. Founded by Sam Spencer, the company launched the Aristotle Metadata Registry in 2015, based on the ISO/IEC 11179 standard. And, co-founder Lauren Eickhorst joined the team to bridge the gap between the technical aspects and public understanding. With a background in communications, she has played a pivotal role in securing major government clients like the Department of Education and the Workplace Gender Equality Agency, significantly contributing to the company’s growth. Her dedication and expertise have earned her recognition as a finalist in IT Security Guru’s Most Inspiring Woman in Cyber 2022, and in 2023 she gained her second degree, an MBA. Women Love Tech recently caught up with her.
Can you describe your journey to becoming the COO of Aristotle Metadata and what inspired you to join the company in the early years?
I saw joining Aristotle Metadata as an opportunity to further my career. Sam’s passion for the project was inspiring, and I wanted to contribute to its success by leveraging my communications background. I believe in Aristotle’s potential to become a significant company. Even though we’re still in the early stages, I understand the importance of establishing good processes, especially as we grow. This focus on processes was a key part of my MBA specialisation and something I’m passionate about.
You emphasise the importance of data standards and governance for organisational effectiveness. Could you elaborate on how these standards can guide Australian companies?
Data standards help everyone speak the same language. If we can communicate effectively, we can achieve better outcomes. In my role as COO, I see these standards as essential for measuring processes and tracking our company’s success. We aim to help others do the same.
How do you balance the technical aspects of your products with ensuring they are accessible and beneficial to non-tech australians?
We work hard to make our training programs accessible to all users. And we do this by incorporating diverse viewpoints, to ensure the product is driven in the right direction, catering to all types of users from different backgrounds.
What challenges have you faced as a woman in technology, and how have you navigated these challenges in your current role?
As a younger woman in technology, my opinions are often second-guessed, and I work hard to ensure they are heard. I remember being in a meeting where someone asked me why I was there. Honestly, I’ve navigated these challenges rising above the doubts, continuously improving myself, and moving forward.
Aristotle Metadata has seen substantial growth and changes recently, including recent wins with key government contracts. How has this growth inspired your trajectory for 2024?
We have big plans for 2024 and are seeking external investment to support our accelerated growth. Recently, we won an international contract and are planning to expand further internationally, including into the US, with two export visits scheduled this year. Additionally, we aim to enhance our internal operational procedures to support our growth and ensure we continue providing high-level support to our clients as effectively as we do now.
What are your major goals for Aristotle Metadata when it comes to the evolving landscape of data management technology?
Our major goal is to make our data products accessible to all users, whether they are beginners or experts. Many data products are designed only for experts, which isn’t very inclusive. We aim to support novice data users as well, ensuring our products cater to a wide range of skill levels.
Finally, what is your advice for other Australian women hoping to get into a C-Suite role in a high-growth company like Aristotle Metadata?
I stumbled into this role partly by luck, being in the right place at the right time and being open to risks and opportunities, with a relevant skill set.
Networking events are valuable for meeting new people and exploring what’s out there. For those aiming for C-suite roles, I recommend pursuing an MBA. I did an MBA through the Australian Institute of Business online, which was accessible and allowed me to learn while growing professionally. Finally, always recognise your value, advocate for yourself, and work with people who will advocate for you.
