Caro & Co: Keeping Children Connected To The World

Frederique Bros
on 2 June 2013

As an independent businesswoman, I am always curious to know how other women combine their businesses with technology. On a regular basis, I am interviewing those inspiring, strong and smart women. This week, let me introduce you Caro Webster: an Australian author and blogger of Caro & Co; a blog keeping children connected to the world. Keeping Children Connected To The World

Can you give us a little background on your career to date?

I come from a publishing background so have been writing in one form or another for over 20 years.  I also ran my own marketing and PR consultancy for several years before putting my career on hold to focus on raising my children.  I have also worked in advertising and politics.  Writing is now my full time profession; both for magazines, my blog, other blogs and I’m currently working on two books of fiction.

Tell us about Caro & Co?

I began my blog as a way of giving my writing another outlet and to also support sales of my book.  I now blog full time and my website is monetized which is very pleasing.  Being writer, editor and publisher is also very satisfying.

Why make you aim your blog at women?

My blog is aimed at parents, either stay-at-home or working, who are looking for tips and inspiration on keeping their children connected to the world around them.  I provide ideas on cooking, gardening, playing and creating with their children.

Have you met some major technology problem when you were creating your business?

Initially, it was only my lack of technical knowledge that created a few stumbling blocks.  To counter this I read as much as I could on blogging, social media and the future of the internet and how our use of it will develop.  I also attended many courses.  I can now navigate myself around most technology issues but do rely on a webmaster for much of the back-end stuff.

Would you call yourself a techno-savvy woman? and why?

Hmm, I would say that I’m proficient in my understanding and use of both blogs and social media.  However I think I still have much to learn.  The world of technology is changing everyday.  In 5 years time, technology will have a completely different ‘face’, offering things we can’t even imagine.  Keeping up with the rapidity of change and development will continue to present challenges to everyone who uses it to support their business.

Name 3 apps that you can’t live without.

Personally?  Instagram, Tune In Radio and Flight Tracker.

How do you think technology is going to change women’s life?

I believe that technology can and does assist women in a myriad of ways and will continue to do so.  For example, technology will continue to make it easier to communicate with those who are geographically removed from us.  On the home front, apps that make home life easier will continue to be embraced and replace traditional methods of garnering information.  On a professional level, it’s too individual to comment.  For example, as a writer, there are plenty of apps that support the presentation of my writing.  Ask my friend, who runs an insurance company and the answer would be completely different.

Thank you Caro for taking the time to answer Women Love Tech questions.

Visit the website here: Caro And Co.

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