Keeping Children Connected To The World

As a independent business woman, I am always curious to know how other women combine their businesses with technology. On a regular basis I am interviewing those inspiring, strong and smart women. This week, let me introduce you Caro Webster: Australian author and blogger of Caro & Co; a blog keeping children connected to the world. Keeping Children Connected To The World

Keeping Children Connected To The World1. Can you give us a little background on your career to date?

I come from a publishing background so have been writing in one form or another for over 20 years.  I also ran my own marketing and PR consultancy for several years before putting my career on hold to focus on raising my children.  I have also worked in advertising and politics.  Writing is now my full time profession; both for magazines, my blog, other blogs and I’m currently working on two books of fiction.

2. Tell us about your business/blog came to be.

I began my blog as a way of giving my writing another outlet and to also support sales of my book.  I now blog full time and my website is monetized which is very pleasing.  Being writer, editor and publisher is also very satisfying.

3. Why make you aim your blog at women?

My blog is aimed at parents, either stay-at-home or working, who are looking for tips and inspiration on keeping their children connected to the world around them.  I provide ideas on cooking, gardening, playing and creating with their children.

4. Have you met some major technology problem when you were creating your business?

Initially, it was only my lack of technical knowledge that created a few stumbling blocks.  To counter this I read as much as I could on blogging, social media and the future of the internet and how our use of it will develop.  I also attended many courses.  I can now navigate myself around most technology issues but do rely on a webmaster for much of the back-end stuff.

5. Would you call yourself a techno-savvy woman? and why?

Hmm, I would say that I’m proficient in my understanding and use of both blogs and social media.  However I think I still have much to learn.  The world of technology is changing everyday.  In 5 years time, technology will have a completely different ‘face’, offering things we can’t even imagine.  Keeping up with the rapidity of change and development will continue to present challenges to everyone who uses it to support their business.

6. Name 3 apps that you can’t live without.

Personally?  Instagram, Tune In Radio and Flight Tracker.

7. How do you think technology is going to change the women’s life?

I believe that technology can and does assist women in a myriad of ways and will continue to do so.  For example, technology will continue to make it easier to communicate with those who are geographically removed from us.  On the home front, apps that make home life easier will continue to be embraced and replace traditional methods of garnering information.  On a professional level, it’s too individual to comment.  For example, as a writer, there are plenty of apps that support the presentation of my writing.  Ask my friend, who runs an insurance company and the answer would be completely different.

Thank you Caro for taking the time to answer Women Love Tech questions.

Click here to visit Caro And Co.

Frederique Bros is a contributor for Women Love Tech. Frederique, who launched the website, has more than ten years in multimedia, graphic and web design. Born in France, she lives in Sydney with her French Bulldog Oscar.

2 COMMENTS

  1. Hi – I totally understand the frustrations of keeping our kids connected to the real world around us. When they see us on the laptops 24/7 for business, it is very hard to say “No – that’s enough computer time, missy”

    When my kids (12 and 11) have school projects, they instantly head for Google. I now make them first look things up in our books at home. Just to reinforce the habit that physical books are equally valuable and that books add something to the soul.

    Of course, Google et al are vital for us all, but for our young ones I’d hate them to lose their love and respect for real books. It’s a modern day balancing act and lifestyle conundrum!

    Great article and glad I discovered your blog Frederique!

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