Liverpool FC And England Star Partners Up With Bang & Olufsen

By Emeric Brard
on 17 July 2021

Bang & Olufsen has collaborated with one of the best right backs in football, Trent Alexander-Arnold, to help raise the level of its sporting sound products. 

Just like Trent Alexander-Arnold (TAA), Bang & Olufsen is a star in its field – a major player in the music industry with an ever-growing ambition to always improve. This is why this latest collaboration just makes sense. As we’ve seen in the past, Bang & Olufsen isn’t the type to shy away from challenges, and while its products are mostly known for its fashionable aspects and sonically crisp features, it always strives to dig deeper into all facets of music.

One of those areas is sporting sound.

In fact, Bang & Olufsen only recently released two new products specially made for athletes:

Besound A1 portable speaker 

Bang & Olufsen, Beosound
Beosound A1 2nd Gen

E8 Sport true wireless earphones

Beoplay E8 Sport
Beoplay E8 Sport true wireless earphones

For Alexander-Arnold, as an athlete, it’s important to have his own time before big games or training sessions – when he needs to focus.

“When I’m getting ready for a game, pushing through a big workout or in recovery mode, immersing myself in music gives me that extra push I need to get things done,” he says. 


He said it himself in his Instagram post: “Music is my way of getting in the zone”.

TAA not only enjoys the mobility that the Bang & Olufsen products provide but clearly there is something to say about the music quality. Whether it be a song in his headphones or through the speaker, he’s not happy “unless it’s amazing quality.”

Bang & Olufsen strives to provide only the best quality, however, have they succeeded with the transition to sportswear?

“Bang & Olufsen delivers that amazing sound alongside state-of-the-art design, so I’m really looking forward to bringing our partnership to life.” TAA seems to think so. 

Trent Alexander-Arnold
Trent Alexander-Arnold via

“>Liverpool FC

“We know that music plays an important role for both training and restitution, no matter if you are the world’s best right back or an everyday sport enthusiast,” said Kristian Teär, CEO of Bang & Olufsen.

Bang & Olufsen, unlike maybe Beats by Dre. or Bose, is new to this game, but through collaboration with one of England’s best right backs, maybe B&O can strive in this field all while keeping its audio and aesthetic values intact. It’s definitely a space to keep an eye on for those interested in sports and music.

You can find out more information about this partnership on the Bang & Olufsen website

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Emeric Brard is a lifestyle writer for Women Love Tech and The Carousel.

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