My Passport Portable Drive: Making Storage Colourful And Fun

By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team
on 24 April 2017

It’s often perplexing why so many gadgets come in boring colours – think black or grey. Let’s face it, much more fun is be had with a splash of colour to brighten your day.

Storing your favourite pictures, videos, music and all the important stuff you hold dear is something we all need to do and woe behold anyone who doesn’t regularly back up their data.

Now, you can protect and store everything in a style with the new and innovative redesign of  My Passport storage solutions which comes in fire truck red, yellow, white, orange, blue and black. And I’m here to say that having road-tested the My Passport gadget, it functions as good as it looks and I love the fact you can hold it in the palm of your hand and keep my treasured content with me when needed.

Western Digital, the world’s leader in data storage, has partnered with fuseproject, an award-winning industrial design and branding firm, to reimagine not only how storage looks, but how it’s used. The result is a bold redesign – a sleek, stylish portable storage solution that fits in the palm of your hand so you can continue to do more of what you like without trying to remember how you liked it.

The colourful refresh has turned storage solution into a more vibrant lifestyle accessory. My Passport is made with users in mind, allowing you to easily take treasured photos, videos, music and documents everywhere – whether you’re on the road, in the office or at home. The device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep personal data safe.

My Passport Portable Drive is the new and fun storage device

So, now I can feel comforted that when I want to embarrass my son at his 21st birthday that I can track that one cringe worthy photo of him as a cheeky baby with a face covered in mushy carrot. Or, that presentation we spent a week on that somehow got deleted or that perfect playlist for a road trip that is floating somewhere in the ‘Cloud.

Watch the video below and check out its functionalities and incredible storage capacity:

Auto Backup

Automatically back up photos, videos, music and documents from your system onto your My Passport drive with the included WD Backup software. Set it to your schedule. Just pick the time and frequency.

Password Protection

Built-in 256-bit AES Hardware Encryption with WD Security software helps keep your content private and safe. Easily add a “return-if-found” message as the password prompt in case your My Passport drive ever gets lost. Even great minds like yours can accidentally leave things behind.

WD Reliability

WD builds drives to demanding requirements for durability, shock tolerance and long-term reliability. And we back up (pardon the pun) the trusted My Passport drive with a 3-year limited warranty.

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