PinkNews A Brand New App For The Gay Community

By Frederique Bros
on 1 December 2015

PinkNews, the world’s most-read provider of LGBT (Lesbian, Gay, Bi, Trans) news and commentary, has launched a new app.

PinkNews is a digital publication that covers LGBT news, politics, current affairs, religion, sport, entertainment and travel and the app was launched to coincide with its 10th anniversary.

Prime Minister David Cameron sent his congratulations to PinkNews for reaching the milestone in a video message saying: “Tonight is a night for celebration… We are celebrating 10 years of Pink News informing, entertaining and campaigning and reaching an incredible audience of 10 million people in the UK, the US and around the world… So congratulations on your 10th birthday and here’s to the next decade of PinkNews.”

The free PinkNews app was launched at the annual PinkNews Awards, held at the Foreign and Commonwealth Office in London. The Awards recognised the contributions made by politicians, community activists, media personalities and business leaders in advancing the rights of LGBT people in the UK and overseas. Guests included Former Labour Leader, Ed Miliband; Former First Minister of Scotland, Alex Salmond and BBC presenter, Victoria Derbyshire. The team from Dreamr were also present for the unveiling of the first new PinkNews App in five years.

The CEO of PinkNews Benjamin Cohen unveiled the app to an audience which also included the Education Secretary and Minister for Women and Equalities, Nicky Morgan; the Business Secretary, Sajid Javid and the Leader of the Liberal Democrats, Tim Farron.

On the launch Benjamin Cohen said: “Last month PinkNews achieved over 10 million hits to our website and we’re delighted that our millions of users around the world are now able to view our content in an industry leading app. The iOS and Android apps will keep our readers up-to-date and informed and will also allow users to save and share the stories that mean the most to them. The new app will also be pivotal to PinkNews as it grows and expands internationally.”

The team from the North West were instructed to design and produce the app and worked on the project for seven months. Mylo Kaye, Founder of Dreamr commented:“I am honoured that Dreamr, a Manchester agency, have been given the opportunity to deliver a product to an international audience. PinkNews bypassed London and headed straight to the North West to fulfil their brief and I’m extremely proud of the hardworking Dreamr team, who have improved the app user experience for PinkNews readers.”


Featured Photo: DepositPhotos

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