Pinterest created business accounts 18 months ago, business like yours have helped people all over the world discover and collect the things they want to buy, plan and do. Today Pinterest new business tool DIY promoted pins and improved analytics. Pinterest is one of the strongest social media platform of 2014.
Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.
Do-it-yourself Promoted Pins
Pinterest created a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their websites. They’re opening their test of Promoted Pins to more businesses now.
They’re continuing their paid tests of Promoted Pins in search and category feeds. Now, they’ve added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website.
They’re testing the tool out with a small group of businesses, including vineyard vines, Nicole Miller and Shutterfly.
They want to collect lots of feedback from US-based companies in this test. If you’d like to try Promoted Pins, sign up. They’ll be in touch when we’re ready for you to get started
These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com. Visit the link and fill the form to apply. The promoted posts will be available in Australia very soon.
New and improved analytics
Pinterest analytics is getting a refresh! Many of you have asked for more detailed insights to help you figure out what to Pin, and this new version will help you do just that.
In addition to seeing what people are Pinning from your website, you’ll also be able to see how Pins from your Pinterest profile are performing. They’ll tell you which of your Pins and boards are driving the most impressions, clicks and repins. They’ll also clue you in to Pins that drive engagement across different platforms.
You’ll be able to see the updated analytics tool on analytics.pinterest.com. They’re rolling it out slowly to make sure everything works, but all business accounts should get access soon.