QUT Creative Tech Startup Awards: First Place For The ArtLife App

By Libby Jane Charleston
on 13 March 2017

If you’ve ever wanted an app that will organise all your photos by life event and stop you from ever losing your favourite snap, then the ArtLife app is what you’ve been wishing for. The app has recently been awarded first place in the QUT Creative Enterprise Australia’s (CEA) Creative Tech Startup Weekend.

ArtLife app works by integrating into your camera and gallery settings and use metadata to seamlessly sort and organise the photos on your phone.

“So many of us have thousands of photos of our phones, which means that when you’re looking for one particular memory it can be really difficult to try and track that down,” said Majella Edwards co-founder of ArtLife.

“We become so emotionally invested in our digital photos because they are how we now track our memories. Whether it’s photos of your baby, a friend’s wedding or even the artwork your kid brings home from school, people want to have easy and reliable access to those memories.”

ArtLife took out the 54-hour marathon competition, beating out other ideas that sprang up during the event including 3D printing for affordable houses, wearable technology to help assist athletes mental flow, music tech to automate artists booking venues and 3D printing like a ‘Shoes Of Prey’ for the farrow industry of horses hooves. The ArtLife team includes Kristine Arnold, Majella Edwards, Brooke Ballard and Sarah Smith.

It’s been an amazing weekend and we have a fantastic team. We are proud of the fact we are an all women team from Longreach and Brisbane. It really goes to show that it doesn’t matter where you are from, teamwork is what matters,” Edwards said.

The ArtLife team with the organisers

“Winning this Startup Weekend will allow us to bring ArtLife to life. ArtLife will revolutionise the way we look after our digital memories from paintings to photos to family moments.”

The ArtLife team takes away $10,000 in service prizes, including legal advice from McCullough Robertson, accountancy support from Pitcher Partners, video content strategy workshopping from Changer Studios and tech mentorship from Microsoft.

Now in its second year, CEA’s Startup Weekend for Creative tech ran from March 10-12 and saw 101 budding entrepreneurs attend. There was more than double the amount of initial pitches compared to 2016’s event. More than 70 per cent of event attendees were also students, backing a recent report from Universities Australia which indicates the tight link between entrepreneurs and university education.

For more information check out QUT Creative Enterprise Australia Facebook page and ArtLife App Facebook page.

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