Pinterest has become more popular on the travel front lately as people have turned to the app for travel inspiration. Worldwide there’s been a 60% growth in travel searches this year and there’s been a 40% growth in Pinterest’s travel audience over the yer.
Right now, Easter is the break everyone needs and Pinners have been madly searching for different ways to spend their holiday. With international travel still restricted, Pinterest is seeing the searches for new road trips, where to go with kids and what to listen to, much higher than it was at this time last year.
So far this year, the search for ‘road trip playlist’ on Pinterest is three times higher than it was this time last year.
Surprisingly – even what to wear on a road trip is top of mind for Aussies with searches for road trip outfits on Pinterest increasing by 145% from last year.
So whether it’s discovering a prime new location to explore, looking for tricks on how to keep the kids entertained or easy ideas for that perfect on-the-go snack to keep in your esky, Pinterest has become one of the go-to destinations for Easter long weekend road trip ideas.
Here are some more stats:
- Western Australia road trip = 55% increase in searches in Australia
- Road trip outfit = 145% increase in searches in Australia
- Road trip with kids = 55% increase in searches in Australia
- Road trip snacks = 55% increase in searches in Australia
- Road trip playlist = 3x increase in searches in Australia
This Easter, Aussies are searching for different food ideas as well. Here are some stats on the latest food searches:
- cake pops = 40% increase in searches in Australia
- mini cakes = 30% increase in searches in Australia
- Easter basket ideas = 90% increase in searches in Australia
- Easter treats = 60% increase in searches in Australia
- Easter cookies = 30% increase in searches in Australia
The data for these statistics comes from Pinterest internal data
