Snapchat Joins The AI Chatbot Craze With ‘My AI’

By Alice Duthie
on 29 April 2023

Snapchat recently announced a range of new features coming to the platform. This includes bringing the My AI chatbot to all Snapchatters, plus releasing other super nifty tools to help you get the most out of Snapchat.

Here’s everything you need to know about the updates:

My AI is now available to all users

My AI, Snapchat’s AI-powered chatbot, will now be available to all Snapchatters. My AI’s new capabilities can make recommendations for Snapchatters, from suggesting weekend activities for your family to getting the perfect lens recommendation to wish a friend a happy birthday. On top of this, you can @mention My AI in your group chats with family and friends, and ask it questions on behalf of the group. Soon, Snapchat+ subscribers will even be able to get generative visual snap replies from My AI.

New Programs and Features for Creators

Snapchat has unveiled new monetisation programs to help creators grow on their platform. Through Snapchat’s revenue share program, creators can have ads placed within their stories which will provide them with a recurring source of cash payouts. Creators with at least 50,000 followers, 25M monthly snap views and who post at least 10 stories a month can be eligible to join the Stories revenue share program.

my AI snapchat

Improved Calling Lenses

Social media is an indispensable tool when it comes to staying in touch with our loved ones, and Snapchat recently announced new updates to the platform to make staying in touch with friends and family easier than ever. One of these updates is the improved calling lenses. Calling lenses will let you appear in one frame together during calls, making you and your friends (literally) closer than ever. Soon, you’ll even be able to play games and puzzles while on a call together.

Making Snapchat Your Most Personal Camera

Snapchat is making it easier for the community to find the most helpful, relevant Lenses at the right time — making Snapchat feel like the most personal camera in the world. Using generative AI, Snapchatters can now transform themselves and the world around them into an animated sci-fi scene through the Cosmic Lens.

Snapchat is starting to make recommendations for lenses that fit within the context of a photo or video you capture. By analysing the camera’s view and using APIs that understand factors like the local weather forecast and time of day, Snapchat can provide you with the perfect lens for every moment. Over the next few months, Snapchatters will find more Lens recommendations when
people or pets are captured in the frame.

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